Dec. 12,  2016
Recent Articles

Thought leadership marketing was once the exclusive realm of the consulting industry. But today, B2B companies from a wide variety of industries want to be recognized for their expertise, and they're producing thought leadership content to do so. How much has the vertical industry mix changed? Bloom Group partner Bob Buday shares his recent analysis.

As a content leader, you depend on steady cooperation from your company's subject matter experts. But some of them may see you as that person who is constantly asking for things -- ideas, customer examples, and precious time. How can you get your firm's experts on your side? Bloom Group's Laurie McLaughlin shares five best practices.
About the Bloom Group
The Bloom Group helps B2B and professional services firms gain recognition for their problem-solving expertise across a wide range of industries. We help our clients develop effective thought leadership strategies, create exceptional content, get published in top-tier journals, write books, and present at prestigious conferences. Our clients turn their expertise into recognition and revenue.  Follow us on Twitter for more thought leadership content and discussions:  @BloomGroupTL .

A white paper can deliver a weighty point of view from a firm that wishes to set its audience straight on how to solve a business problem. Some white papers become big lead generators and help close big sales. But nearly every firm also has a  tale of a white paper whose development streaked out of control.

How can you steer clear of this kind of trouble? Bloom Group partner Bob Buday explains, and shares the recent story of a firm that benefited from developing its paper the right way.