The Black Friday Numbers Are In |
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While it's difficult to put a number on the exact amount of Black Friday spending that occurred in the outdoor and fishing product space in 2023 you can get a reasonable gauge by looking at some overall numbers. Check out this data from a Facteus Ultra Consumer Spending Data Panel.
- Total Black Friday sales in 2023 grew about 6% year over year (YOY).
- Online Black Friday sales in 2023 increased by roughly 13% YOY.
- In-store Black Friday sales grew slightly too, climbing by approximately 1% YOY.
- Black Friday shoppers as a group also grew, with about 5% more consumers participating in this spending holiday in 2023 versus 2022.
- Black Friday spending per shopper also increased slightly this year, when compared to last, with the average shopper spending roughly 1% more on their 2023 Black Friday purchases.
See more detailed reporting on 2023 Black Friday spending here.
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Full field is set for 2024 Bassmaster Classic |
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With the entire 2023 Bassmaster tournament season in the history books, the field is officially set for the next renewal of fishing’s grandest spectacle.
A group of 56 anglers will compete in the 54th Bassmaster Classic, scheduled for March 22-24, 2024 on Grand Lake O’ the Cherokees with weigh-ins and festivities in Tulsa, Okla. From an age and experience standpoint, it’ll be one of the most diverse fields in the event’s history, with competitors ranging from 17-year-old Floridian Aaron Yavorsky (the youngest participant in Classic history) to veteran Oklahoma pro Jason Christie (a 10-time Classic qualifier, the 2022 Classic winner and one of the clear favorites to score another victory on his home waters in 2024). Check out the full field and more details here.
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G Says Avoid These 3 Mistakes |
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Bassmaster Elite Series pro Gerald Swindle has risen to the top of professional fishing as one of the most popular anglers on tour. In this video Gerald outlines the three biggest mistakes he sees young anglers make and how they can avoid them to benefit their fishing careers. Check it out here.
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An incredibly lifelike crawfish imitation, the RAID Japan Zariganist Craw is modeled precisely after real crawfish, delivering a truly captivating underwater performance. With air holes strategically placed on both arms and the head, this lure’s natural floating components triggers the predatory instincts of bass. It’s realistic, menacing poses lift the upper body and arms, mimicking the movements of a crawfish in distress. The carefully positioned legs and tail fin ensure a constant sense of life, making it irresistible to stubborn fish. This lure accurately replicates the strong water pressure and limited range of motion exhibited by real crawfish as they scuttle along the bottom. The heavy body exudes a subtle but enticing odor, drawing fish even when left untouched. A secret weapon built for a successful day of fishing when bass are keyed on crawfish, the RAID Japan Zariganist Craw will call in even the most pressured bass with its unique, lifelike allure. Check them out here.
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Photo Courtesy Major League Fishing
Bass Pro Tour angler Brent Ehrler's sponsors include Ranger Boats, Mercury Marine, Power-Pole, Daiwa, Lucky Craft, Bass Pro Shops, GoPro, Yamamoto Baits, Cyclops Lights, Cold Steel Knives, Garmin, T-H Marine, Simms, Lure Lock, X2 Batteries, Sunline, Gamakatsu, Boss, and Ark Tungsten just to name a few.
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Win The Bass Chaplain's Boat |
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Wellspoken Ministries is giving away Chris’ 2023 Nitro Z-18 Bass Boat. The boat is powered by a Mercury 150. It has 2 Lowrance Elite Depth finders, and a Lowrance Ghost trolling motor with 2 power poles. All Proceeds go to the mission of Wellspoken Ministries. We are a registered Raffle so tickets are NonTax deductible. 100% of the proceeds go to fund the mission of Wellspoken Ministries Check out more details here.
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The clock is ticking on the registration deadline for the AFTCO Bass Boot Camp (Deadline December 31st.). AFTCO is looking for the next B.A.S.S. Opens EQ angler to feature in the 2024 Bass Boot Camp YouTube series. This opportunity is open to all registered B.A.S.S. Opens EQ anglers. If selected, AFTCO will pay up to $18,000 of your B.A.S.S. Opens EQ entry fees and provide full product sponsorship. Tournament bass fishing fans can follow your behind-the-scenes journey in a 9-episode vlog series on the AFTCO YouTube channel. To be eligible for the 2024 AFTCO Bass Boot Camp, simply fill out the form below and produce a 5-minute video telling us why you should be the next Bass Boot Camp recruit. Be creative, unique, and yourself. Show us what sets you apart from the roster and why you should represent AFTCO throughout the 2024 B.A.S.S. Opens EQ tournament season. Applicants must be registered to fish the 2024 B.A.S.S. Opens EQ in their own boat and be able to film, edit, and create their own videos. Video and basic editing skills are a requirement. Be advised, the AFTCO Bass Boot Camp opportunity is open to any registered B.A.S.S. Opens EQ angler who has not previously fished at the B.A.S.S. Elite, MLF BPT, or FLW Tour level. Check out more details here.
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Do you use protective covers when storing your rods?
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