The Whipstitch Weekly

Volume 7 Number 20

Consumer Transaction Recap May 9-15, 2023

We track and report on consumer markets activity over the past week so you don't need to.

Food & Beverage

Personal Care

Health & Wellness

Pet

Other Consumer

. Food & Beverage .

MGP PURCHASES PENELOPE BOURBON FOR $105MM

Luxco, a subsidiary of whiskey company MGP Ingredients, acquired Penelope Bourbon for $105 million.

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PRIME ROOTS RAISES $30MM

Prime Roots, a plant-based deli and charcuterie company, secured $30 million in a round led by True Ventures, with participation from Pangaea Ventures, Prosus Ventures, and others.

AREA 15 VENTURES BUYS DADDY’S CHICKEN SHACK

Area 15 Ventures acquired full ownership of Daddy’s Chicken Shack, a restaurant chain with 160 locations, for an undisclosed amount.

CONSTELLATION BRANDS ACQUIRES MINORITY STAKE IN TOST

Constellation Brands purchased a minority stake in zero-proof sparkling beverage brand TÖST. Financial terms were not disclosed.

SWEETS FROM THE EARTH BUYS TUTTI GOURMET ASSETS

Vegan baking company Sweets from the Earth purchased the assets of gluten-free biscotti manufacturer Tutti Gourmet.

NACTAROME PURCHASES ROYAL BUISMAN

Taste and color solutions manufacturer Nactarome acquired Royal Buisman, a producer of natural, clean label caramel ingredients for an undisclosed amount.

VALSA GROUP ACQUIRES MENCHETTI FOOD’S FROZEN BUSINESS UNIT

Italy-based pizza and snack manufacturer Valsa Group bought the frozen business unit of family-owned peer, Menchetti Food, for an undisclosed amount.

ENGAGED CAPITAL PURCHASES STAKE IN SHAKE SHACK

Activist investor Engaged Capital has taken a 6.6% stake in Shake Shack Inc. for an undisclosed amount and plans to push for board changes.

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IW CAPITAL INVESTS £5MM IN DAILY DOSE

Premium cold-pressed juice and functional beverage brand Daily Dose secured £5 million from IW Capital.

INGARDEN RAISES €500K

Ingarden, a dietary supplements brand, raised €500k in funding from several angel investors.

. Personal Care .

OH MY CREAM ACQUIRES COMBEAU

Fresh clean beauty brand and retailer Oh My Cream bought beauty nutraceutical company Combeau for an undisclosed amount.

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PERFUMER H RECEIVES CAPITAL FROM FABLE INVESTMENTS

The British perfume brand Perfumer H secured an additional investment from Fable Investments, the venture capital arm of Natura & Co.

JULIETTE HAS A GUN SECURES FUNDING FROM NEW AND EXISTING INVESTORS

Fragrance brand Juliette Has a Gun received an investment from Weinberg Capital Partners along with existing investors Cathay Capital and Ushopal.

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VITAMIN-ONE CLOSES INVESTMENT FROM NIMBUS SYNERGIES AND DSM VENTURING

Vitamin-One Formulas Ltd. DBA VitaminLab, a provider of personalized supplements, closed an undisclosed amount of capital.

. Health & Wellness .

OURA PURCHASES PROXY

Oura acquired digital identity signal technology company Proxy in an all-equity deal.

RETIRED OLYMPIANS ACQUIRE AILA

Aila, a natural pre-workout brand, was purchased by retired Olympic athletes Andrew Steele and Greg Rutherford for an undisclosed amount.

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. Other Consumer .

TEMPUR SEALY ACQUIRES MATTRESS FIRM FOR $4B

Tempur Sealy International, Inc purchased Mattress Firm, the US’s largest mattress retailer in a cash and stock transaction worth approximately $4 billion.

VITAMIN SHOPPE TO BE TAKEN PRIVATE IN BUYOUT DEAL WORTH $2.6B

Vitamin Shoppe owner Franchise Group was taken private by B. Riley Financial, Irradiant Partners, and others, in a deal valued at about $2.6 billion.

STIO SECURES $20MM IN GROWTH CAPITAL

Mountain lifestyle brand Stio raised $20 million in capital led by LAGO Innovation Fund.

Disclaimer: Whipstitch Capital does not warrant the accuracy, reliability, or timeliness of any transaction

news item. Before relying on any news item, the information should be independently verified.

About Whipstitch Capital

Whipstitch Capital is the largest independent private investment bank in the U.S. solely focused on better-for-you and emerging consumer brands sectors, specializing in sell-side, buy-side M&A and private placements. Whipstitch understands that every situation, every company and product is unique. We listen. We focus. We provide honesty and transparency. We make deals happen. We create the 'whipstitch' of the deal. Get ready to Deal Different^TM .

For more information click here.

Michael Burgmaier

Managing Director

Email Mike

Nick McCoy

Managing Director

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BFY Securities is a fully-owned subsidiary of Wellness Partners, LLC DBA Whipstitch Capital

Nothing in this communication is an offer or solicitation to buy or sell any security. Although this communication may include investment related information, nothing in it is a recommendation that you purchase, sell, or hold any security or any other investment, or that you pursue an investment style or strategy. BFY Securities, LLC does not give any advice or make any representation through this communication as to whether any security or investment is suitable to you or will be profitable. The past performance of any investment, investment strategy or investment style is not indicative of future performance.