Whiskey Sales Jump 8% to $4.3 Billion in 2020
Much has been written about the successes of Tequila, seltzers and ready-to-drink products in 2020, but whiskey also had a good year, according to the Distilled Spirits Council. Combined US sales for bourbon, Tennessee whiskey and rye whiskey increased by 8.2% to $4.3 billion, while volumes rose by 7% to 28.4 million cases. Despite initial concern, premium products remained in demand. Volumes for the super-premium segment of the whiskey category grew by 17.4%.
“We often romanticize the past, but when it comes to American whiskey the golden age is today,” said David Ozgo, DISCUS's chief economist.