RoofMarketplace Completes $5MM Series A Funding Round
RoofMarketplace, Inc., an online marketplace platform used by insurance carriers and roofing contractors to fulfill roofing claims, recently completed a $5MM Series A funding round that will be used to accelerate growth and technology development.

William Bazeley, RoofMarketplace CEO and Founder, shared, "This new growth capital will enable us to rapidly expand to more states and deliver our proven results to more carriers, contractors, and homeowners. Our team will grow significantly over the coming months.”
Client News & Success Stories
Riemer Systems Releases New Smart Cabinet
Riemer Systems has partnered with Geokey to launch the Smart Locking Cabinet. The Smart Locking Cabinet is the ideal keyless secure storage solution for critical items in healthcare, research, and general industry. The locking cabinet is unlocked via the Geokey Bluetooth smart phone app and managed remotely to track authorized users.
Third Edition of Competing Values Leadership Now Available on Amazon
This third edition of Competing Values Leadership serves as the key source for understanding and using the Competing Values Framework, one of the most widely used and highly cited frameworks in the world for understanding human behavior, leadership, and organizations. 
UWW Launch Pad Accepting Applications
Do you know of an University of Wisconsin-Whitewater undergraduate or graduate student who has a business idea with a sustainable competitive advantage? Launch Pad focuses on scalable, growth-oriented startup businesses and is accepting applications.
Are you a client with news to share? Please notify us of your recent accomplishment or news by replying to this newsletter directly or by completing a form on our website.
Startup Success Q&A
Finding the Right Business Coach
A business coach is a great ally to have on your team! Someone who can provide an alternative perspective, answer your questions, and push you to make the right decisions to grow your business. Once you have identified the need for a business coach, you need to conquer the challenge of finding the right coach.
Entrepreneurial Coaching Programs
The Whitewater University Innovation Center offers a variety of coaching programs to suit your needs. Each coaching program has its own philosophy and unique coaching approach. The majority of our business coaches are certified through one of three programs: GrowthWheel, Wendy Kennedy, or Innovatrium.
GrowthWheel Business Advice
The Art of Selling
As entrepreneurs, we have to assume the role of a salesperson now and then to get more orders. How can we get better at assuming the role of a salesperson to increase our sales?
15 Minutes of Fame
With limited budgets for advertising, entrepreneurs benefit from free media coverage. Media coverage offers exposure to potential customers and partners. How can you get the media to take an interest?
Upcoming Events
Using KPI’s for Your Sales Plan
August 10th, 3:00 - 4:30 pm
Small business owners are familiar with the financial KPI’s for their business (Gross Sales, Fixed Expenses, Net Income, Profit, etc.). But how many are familiar with their sales KPI’s? Join us to learn more about sales goals and tracking systems, conversion rates, monitoring inquiries and leads, and learning to manage sales time needs.
Demystifying the Pro Forma: Building Financial Projections
August 17th, 1:00 pm - 2:15 pm
By joining us for this overview session, you will build a solid foundation of concepts that can help you understand how to put real numbers to your dreams and learn the path to projections. Whether you plan to seek funding from a bank, determine the feasibility of your business idea, or explore new directions for your business, following the ideas we’ll cover in this session will help you build success based on knowledge.
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