iButtonLink Selected to Make NASA COVID-19 Ventilator
After receiving more than 100 applications, NASA's Jet Propulsion Laboratory (JPL) has selected iButtonLink and another seven U.S. manufacturers to make a new ventilator tailored for coronavirus patients.

The Ventilator Intervention Technology Accessible Locally ( VITAL) is a high-pressure ventilator designed to use one-seventh the parts of a traditional ventilator, relying on parts already available in supply chains. It offers a simpler, more affordable option for treating critical patients while freeing up traditional ventilators for those with the most severe COVID-19 symptoms. Its flexible design means it also can be modified for use in field hospitals.
Client News & Success Stories
David Gee Releases New Book - Restart
Following the chaos of the pandemic, small business owners are now forced to choose to dive, survive, or thrive! David Gee's latest book, Restart, will help small business owners thrive during chaos. Order your copy today - $7.99 for ebook and $14.99 in paperback.
UW-Whitewater Alumni Finalist in Wisconsin Governor's Business Plan Contest
As one of the 28 finalists in the 2020 Wisconsin Governor’s Business Plan Contest, UW-Whitewater graduate Trevor Santarius is pursuing his latest entrepreneurial endeavor, ModuTree. ModuTree is a modular hunting blind system that gives hunters the ability to design, build and modify their own custom blind set-up.
Wisconsin Governor's Business Plan Finalist
Plumb Pharmaceuticals took home the grand prize in the 17th annual Wisconsin Governor's Business Plan contest. Plumb Pharmaceuticals created a "drug delivery" technology platform for extended-release medications used in the treatment of opioid addiction.
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Business Reopen Resources
With the Safer at Home Emergency Order lifted, many businesses will be able to open and/or expand their operations. It is essential that businesses do so in a responsible manner by following general guidelines, industry best practices, and local regulations at the city and/or county level. To help you navigate these reopening challenges, we have compiled a list of helpful resources and guidelines.
WEDC Relief & Recovery Resources for Businesses
As businesses reopen and expand their operations, businesses need to do so responsibly and continue to follow the general business guidelines provided by the Wisconsin Economic Development Corporation and/or consult with their respective trade organization to identify industry best practices.
WEDC's We're All In Small Business Grant
WEDC’s We’re All In Small Business Grant is designed to help small businesses get back on their feet while also encouraging adoption of best practices to keep employees, customers and communities safe. The online application is available for one week only, June 15th through the 21st.
Paycheck Protection Program Forgiveness
The Paycheck Protection Program loan can be fully forgiven if the funds are used for payroll costs, interest on mortgages, rent, and utilities ( at least 75% of the forgiven amount must have been used for payroll). You can view the forgiveness application online, but make sure to consult your lender on their forgiveness process.
Startup Success Q&A
4 Tips for Naming Your Startup
Your business name can influence the success of your business. The right name for your business will help customers connect with your brand and convey meaning. The wrong name will lead to headaches, misunderstandings, and legal risks.
How Do I Know if There Is a Market?
You have an amazing business idea. How do you know if there is a market? Is it really something people are willing to buy? Before you pursue your business idea, you want to validate the market with market research and customer discovery.
GrowthWheel Business Advice
Selling Through Our Network
Networking is a critical aspect of entrepreneurship. Through networks, entrepreneurs not only get inspiration and support to start and develop their companies, but also meet their first customers. The best networks increase your bottom line.
Start-Up in the Blue Ocean
Instead of seeing marketing as an expense, it should be seen as a way to generate more revenue. When marketing is effective, your business attracts new customers and receives more orders. Ask yourself, “How can I market my business while getting the most for my money?”
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