First-Time National Champions:
UW-Whitewater Enactus
Congratulations to UW-Whitewater Enactus, first-time national champions! UW-Whitewater Enactus now gets to represent the United States in the World Cup in October against 35 other countries. It is an incredible opportunity to put the University of Wisconsin-Whitewater on the global map! There are over 1,700 teams worldwide in 36 countries using the positive power of business to improve the quality of life and standard of living for people in need.
Client News & Success Stories
Whitewater recognizes iButtonLink as a growing business
Whitewater recognizes iButtonLink as one of its many growing businesses that choose to make this community its home. iButtonLink designs and manufactures sensor networks for the global community. The company, founded in 2003, specializes in sensor solutions, with more than half of its business in developing and implementing custom solutions.
Blue Line Battery Hires, Retains Local Talent as it Continues to Grow
“We chose Whitewater and the Innovation Center because we had heard from entrusted mentors about how amazing the resources were here,” said Kristen Holtan, Blue Line Battery co-founder and marketing director. “From access to amazing mentors to networking opportunities, the Whitewater Innovation Center provides every resource you need to start and grow a business as efficiently as possible.”
Whitewater Startup Launches Evacuation System Geared for Mass Shootings
Eckert took his own observations and ideas on how panic and fear affect decision-making and turned them into a technology designed to reduce confusion in the heat of a sudden, violent event such as a mass shooting. Or a fire, industrial explosion or chemical spill. Working out of the Whitewater Innovation Center, Eckert has spent the past few years creating Safepro Technologies.
Warhawk Business Plan Competition Finalists
Congratulations to the Warhawk Business Plan Finalists: Bailey Wichert – Secure Ski, George Soucek & Jason Tamras – PortaPlug, Arianna Plaster & Braden Bunnow – Prodigy Contracting, Hannah Kalis – Preference, Dan Gauerke – Lead Pedal Parts, & Jasmine Haag – Golden Hour Patisserie. A special thanks to the judges - Jim Caldwell, Brain Jensen, and Joe Donovan.

The winners of the 2021 Competition are:
  1. Bailey Wichert Secure Ski
  2. Arianna Plaster & Braden Bunnow – Prodigy Contracting
  3. Dan Gauerke – Lead Pedal Parts
RealityBLU Recruits Whitewater Talent to Empower Businesses with Augmented Reality
RealityBLU, Inc. is the leading Marketer’s Creation Engine of Augmented Reality (AR). The RealityBLU Creation Engine empowers businesses, marketers and creatives to effortlessly, design, deploy, manage and measure AR experiences and effective campaigns. 
Young Companies Leading the Way on Clean Technologies
Whether it’s clean water, solar energy, eco-friendly materials, better power sources, forest management tools, improved farming methods or even consumer products, young Wisconsin companies are a part of the mix. SunPeak Solar, Pyran, Blue Line Battery, Xylome, Seedlinked, AmebaGone, C-Motive Technologies, American Provenance, ArgoGraph, and Forest Data Network are a few examples.
Are you a client with news to share? Please notify us of your recent accomplishment or news by replying to this newsletter directly or by completing a form on our website.
Startup Success Q&A
What's the Difference Between an Employee or a Contractor?
As your startup grows, you will realize you need help or specialty services. You may consider hiring an employee or working with an independent contractor. Before you make the decision, there are a few key differences you should consider.
Tools to Help You Work Virtually
When it comes to working virtually, there are both pros and cons of virtual work environments. Many of the challenges of working from home can be overcome with the right tools.
GrowthWheel Business Advice
How to Build a Valuable Customer Portfolio
Choosing the right customer segments is one of the most important decisions an entrepreneur will make. Simply relying on the customers who find you is not enough. It is best to proactively identify and seek out your best customers.
Start-Up in the Blue Ocean
A good business idea does not necessarily have to be unique or brand new, rather the business idea needs to be distinctive and better than competitive offerings.
Upcoming Virtual Events
Patent & SBIR Data Rights
May 19th, 11:00 - 12:00 PM
Your IP strategy is critically important to your commercialization strategy. But how do SBIR Data rights fit into that strategy?
Learn more about the impact and opportunity of SBIR Data rights in your overall funding and commercialization strategy at this webinar featuring Eric Blatt, IP attorney at Rothwell, Fig, Ernst & Manbeck PC.
Entrepreneur's Conference
June 3rd, 2021
The 2021 Wisconsin Entrepreneurs' Conference will be held virtually June 3rd. Fetch Rewards founder Wes Schroll is our keynote speaker. The “Diligent Dozen” pitches in the Governor’s Business Plan Contest will be held a day earlier, June 2, with awards announced at the end of the conference.
Innovation Services | Visit Website