November 4, 2017 - Issue 17-45


Good Afternoon.

Several times in these musings, I've mentioned the intense program I'm doing with AWAI to become a better writer and to market my writing services more effectively. 

Some people, on hearing about this, have said things like, "Why don't you just go on line and find people who are looking for writers?" That's one way, and it might result in a little income - it's not likely to lead to much more than pocket change. One of the few things that's gotten into my thick skull over my many years of experience is: If you want to learn to do something well, watch and imitate the people who are successful at it. Successful copywriters are great examples for me. AND they all grew to become successful working with coaches!

Some people pride themselves on "going it alone", and that's fine if you enjoy beating your head against a wall. The point is that, for any important endeavor, learning from the people who've found the recipe for success can take you to a higher performance level faster than any other known method.

Of course we all undertake some things without the assistance of a coach. For example I play golf in a very mediocre fashion. I've taken only a few lessons in my life. In golf, I don't want to work hard. It's a social pastime, and I want to enjoy it as such. Of course I strive to play better. But I have no desire to spend a lot of time in classes and then hours more on the driving range perfecting my technique. And I understand, and accept, that this is not the path to playing "scratch" golf.

In the important matters in life - relationships (which are the most important components of a balanced life) and professional excellence, a good coach can make all the difference in helping you see where you can improve. The coach can shorten the learning curve, not to mention revealing things to you that you'd have completely missed.

One of my prospective clients for my writing business posted an article on LinkedIn further supporting this concept. I'll expand on this topic and provide a link to Dave Verbeten's LinkedIn article below.

Please read on, and enjoy!

John Stevens at Unity Copywriting

Marketing Support for the Business Coaching Industry

Visit our website -

Office and cell phone: 814-590-3854 or 603-835-3215 
In Argentina: +54(country code) 9 3868 459586
Skype:  johnbstevens1943


Please Help me Spread my Message Where It's Welcome

Please remember to pass this letter along to anyone you think will enjoy and benefit from it, and/or might like to receive my messages every week. Just click the "" link at the bottom of this one, or here. If this message was forwarded to you, and you'd like to join us regularly, please click on the "SIGN UP FOR EMAILS" link below or here. You'll be automatically added to my mailing list, and I guarantee that will not generate promotions from anyone else. Your privacy is of the utmost importance to me. If you'd rather not receive these messages any more, you're welcome to click the "UNSUBSCRIBE" link here or at the foot of this message. I'll miss you, but I'd rather send these ideas to those who find benefit in them.


Everyone Needs a Coach!

Have you noticed that  every top athlete - in golf, swimming, team sports - every one of them - has a coach, often more than one? And, in fact, so do top-performing business people, even if the coaches are less visible in business.

Why do high performers use coaches? Because it works! Dave Verbeten, a business coach in the Chicago area, posted this article on LinkedIn, which helps drive the point home further.

Also notice that the coach is rarely, if ever, better at the sport than the athlete who hired the coach. What the coach is better at is seeing the little deviations from ideal performance the athlete makes. He or she then helps the athlete correct those little mistakes before they significantly affect performance. And a good coach helps the athlete maintain and improve his or her mental attitude as well as physical performance. The mental attitude is far more important to the athlete's (or anyone else's) performance than are the specific skills one possesses.

Of course, the skills are important - you can't expect to be good without them. However, if you have all the skills honed to a fine edge, and a negative attitude, you'll be beaten before you start - every time!

As a little aside, that's why steel magnate Andrew Carnegie said something to the effect of: I'll hire a person with a good attitude, whether or not they have the skills we need, over one who has the skills and a poor attitude. We can teach the skills much more quickly than we can change one's attitude, if we ever can!

Another thing to notice is that these athletes are at the very top of their professions, often among the best one or two or three, or at least 10, in the world. Wouldn't one think that such an expert wouldn't need someone else, who is much less expert in the sport, to help them keep performing well? Not so...the athlete is often totally blind to the mistakes he or she is developing and to opportunities to improve his or her skills and attitude. And, if they have good sense, they recognize this blindness.

Give it some thought! Consider hiring a life coach to help you live a better life, i.e. have better relationships in life...or a business coach to help you do better business, i.e. have better business relationships. It might be just what you need to take you where you want to go!

Do More of What  You Love Doing - 
and What
You Get PAID For!

Do you coach or advise business leaders on ways to improve their businesses? If so, when you're face to face, or on the phone, with your clients, that's the work you signed up for, that you love...AND that you get paid for

Writing effective promotional, or even just conversational, material to attract new business takes hard, focused work. It's also very important in staying top-of-mind with your prospects and clients. If you're doing that writing yourself, it diverts time and attention from your work with the clients you're already helping. Your coaching work, also very demanding, distracts you from your promotional writing. That likely makes your business-building less effective. I can focus on those pieces while you put your time and effort toward your most important work.

Call Unity Copywriting today and learn how I can eliminate this distraction for you, and keep you in touch with your important sources of business. Let me help you with a regular e-newsletter (similar to the one you're reading - these are my specialty) or other pieces to help you build and nurture relationships with your prospects and clients. I'll go to great lengths (not necessary the length of the message, unless you want it that way!) to describe how you serve your clients, and how prospective clients can benefit from working with you

Put My Experience to Work for You...

For several recent years I was a business coach, and before that I worked in various operations management roles during a long and varied career. So I've been practicing and studying leadership and teamwork for over 45 years. With this background, I'm uniquely qualified to explain the benefits you offer to your clients and prospects. I love writing about this work and I'd love to talk with you about how we can work together to promote your business most effectively. Please let me hear from you!

I Welcome  Your Thoughts!

Do you work, or have you worked, with a coach? Are you a coach? Both? (Most coaches use coaches themselves!) I'd love to hear any thoughts that spring up for you, or comments you have, on this topic, and/or what value you think a good coach can bring to you.

Do the ideas in any of my messages contribute to making your life and business more enjoyable and effective...or, do you have some reservations about them? I very much look forward to hearing your thoughts and experiences and learning from them. 

If you email or text me whatever's on your mind, please give me a phone number or a Skype address, or send me a Skype contact request (see my Skype address below), and mention that you read my newsletter. It's really important to mention this - with all the spammers, phishermen, etc. out there, I'm very selective about my connections on networking services. If your name is unfamiliar to me, I'll consider your contact request when you tell me the reason you want to connect with me, and...

Conversations are often necessary to discuss complex ideas. Conversations occur only in real-time, two(or more)-way exchanges; hence my request for your call or the information I need to call you. This will allow us to have a real conversation about your thoughts. Email and other forms of one-way communication are data transfers, and very useful for many types of communication. However, they are extremely limited in their ability to convey the ideas, emotions, and inflections that characterize conversations (it's estimated that words, which are the total content of an email, convey only about seven percent of the total import of a message. Sure, you can add emoticons, which help marginally, so maybe the percentage becomes 10 or 12 - still very limited). So please call me or tell me how to call you.  Just dial 603-835-3215 or 814-590-3854 if you're in the United States or Canada. Of course, if you call from outside North America, you'll need the +1 prefix. If you're calling from Argentina, you're welcome to call my Argentine number, +54 9 3868 459586.

Help me Spread my Message Where It's Welcome...
If you know someone you think will find value in the ideas I discuss each week, I encourage you to forward this to them, using the " " link here or at the end of this message. If this was forwarded to you, and you'd like to hear more, please click the " SIGN UP FOR EMAILS " link below, or here. You'll be automatically added to my mailing list, which I  never  sell, rent, or even add a name to without permission. Your privacy is enormously important to me.

On the other hand, if you'd rather stop receiving these messages, simply click the " UNSUBSCRIBE" link here or at the bottom of this message. I'll promptly remove you from the list...and I promise you won't hurt my feelings. It's my desire to send these ideas only to people who find them valuable.

Join me here again next week for more unique ideas on life and business...and  thanks for reading this week's message.

Have a wonderful week , and contact me  to discuss how we can join forces to add value to what  you  do. Our investigation as to how we can mutually benefit from working together is totally on me - no obligation or cost will arise from that conversation. You won't pay me a dime until you hire me to write something for you.

Be well, my friends.
John Stevens
Unity Copywriting

Marketing Support for the Business Coaching Industry

Visit our website -

Office and cell phone: 814-590-3854 or 603-835-3215 
In Argentina: +54(country code) 9 3868 459586
Skype:  johnbstevens1943

About John
Throughout a career spanning over 45 years my  management style has been one of building teams to bring several competent people together to focus on a common objective. 

As I transition to life in the Argentine outback, my focus will shift to helping other business coaches and advisers get their message out to their prospective clients. With my first-hand knowledge of the benefits of effective business coaching, I am uniquely qualified to work with business advisers of all stripes convey their message.

Contact Info
John B. Stevens, Freelance Copywriter

©  Unity Consulting™ 2016  - You and your team can maximize purpose, productivity and profit in your business.
Unity Copywriting