Who's your best? 
You may have noticed some of the marketing floating around this region over the past week, focusing on the Best of YAS contest. The marketing goes something like: 


"From Pubnico to Yarmouth to St. Bernard and all points in between, we have a lot to be proud about in this region. And we want to know who you think the best is. Best of YAS (Yarmouth and Acadian Shores) is an opportunity to recognize businesses and residents within our community who are going above and beyond to provide the best experience possible, for both residents and visitors alike.

Cast your vote daily from November 1 - 30 at www.bestofyas.com, and tell us who your best is. Encourage your friends and family to vote as well. Who do you think is the best local band? Who serves the best creamed lobster? Best place to view the night sky? What about best experience for visitors?

Every category winner will be presented with a nifty plaque and bragging rights for a full year. The awards will be handed out January 9th, 2014."

So why a "best of" contest? My answer is that it's a great way to bring the region together and focus on that which we can hang our hat on, and not despair over the things that might drag us down a little. It's fun, it will get people talking, and it will engage the community. But best of all it's a crowd-sourced stamp of approval. This isn't the YAS staff or the media determining the best; it's local residents and visitors recognizing those who truly offer a "best of" experience.


In light of all the positive momentum this community is gaining (All Hands on Deck, Dark Skies proposal, Roger Brooks review [watch the video here!], etc), let's make sure that we don't lose it. A "best of" contest is one way in which we can all be proud of our community, and the experiences that we have to offer residents and visitors alike.  

Enjoy and have fun with it :) 



General Manager

 Yarmouth & Acadian Shores Tourism Association 

Important Upcoming Dates

Mid-November "Roger Brooks Report" 
The Roger Brooks report will be released mid-November. This will be a fairly large document (around 70+ pages), and will be circulated to the community via pdf. In the meantime, the video of the presentation has been posted online by the Municipality of Argyle.  


November 12 "Ad deadline for the 2014 Guide" 
Contact the Yarmouth Vanguard. 
Ad sales for the 2014 visitors' guide to Yarmouth & Acadian Shores will be complete on November 12. Contact the Yarmouth Vanguard to book your space now. 


November 24-26 "Provincial Tourism Summit" 
Tourism Industry Association of Nova Scotia; Halifax 
Annual TIANS Conference in Halifax. Roger Brooks will be returning to give two incredible presentations, and the NS Tourism Agency will be presenting an update. Musique de la Baie will featured during one of the musical performances. 

Governance update:

The new YASTA bylaws have been approved by all four municipalities, and are now before the Nova Scotia Registry of Joint Stocks. In anticipation of their approval, the municipalities are starting the process of appointing an additional board member to YASTA.


Tourism Recap

  • Roger Brooks presented his impressions of this community - the good, the bad and the ugly. A major focus was on signage and creating welcoming spaces and messages for visitors.        
  • Work is well underway on the 2014 visitors' guide, which will concentrate heavily on activities and experiences. New photos and updated road trips will help add to the quality of the guide.
  • The night-time sky preserve, to be called Acadian Skies and Mi'kmaq Lands, has been accepted for a final audit by the UNESCO-supported International Starlight Foundation. 
  • The Redwood Cup, held in late September, was a smashing success. Thank-you to all the event volunteers.
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