Super Bowl MVP Chooses Veggie Diet
by J. Morris Hicks
The Super Bowl-winning quarterback is joining with meal-kit startup, Purple Carrot, to develop a line called TB12 Performance Meals that are meant to help "active individuals cook many of the same delicious meals Brady will be eating." The recipes are to be gluten-free and packed with protein, as well as developed without any dairy, eggs, seafood, meat and processed meats. The recipes also feature limited use of soy and refined sugars."
Boston Globe article
about his and Gisele's dietary regimen (Jan 2016), their diet was described by their personal chef, Allen Campbell:
So, 80 percent of what they eat is vegetables. [I buy] the freshest vegetables. If it's not organic, I don't use it. And whole grains: brown rice, quinoa, millet, beans. The other 20 percent is lean meats: grass-fed organic steak, duck every now and then, and chicken. As for fish, I mostly cook wild salmon."
Sounds like a 4Leaf diet to me, deriving 80% of their calories from whole, plant-based foods.
So what is this Purple Carrot company all about? From the same Fortune article:
"The meal kit industry has grown significantly since I launched Purple Carrot two-and-a-half years ago," said Andy Levitt, Purple Carrot's Founder & CEO. "Partnerships with great organizations like Whole Foods Market, and incredible people like Tom Brady, enable us to elevate our brand even further."
Says Brady in a recent Glamour article:
"Eating meals like these is what has helped me stay at the top of my game," and that game includes winning five Super Bowls.
|Chef Allen Campbell--the "old fashioned" way
With these new Meal Kits, sounds like Tom and Gisele's chef's job just got a whole lot easier.
J. Morris (Jim) Hicks
CEO, 4Leaf Global, LLC
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