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WGC September 2016 Member Newsletter
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Dear Oldways Whole Grains Council members,
The Whole Grain Stamp - common in supermarket aisles - is now showing up in chain restaurants too. It's an integral part of
Subway's campaign for its new Multigrain Flatbread, which contains
no refined flour and offers 50 grams of whole grain per serving.
Are you producing products for chain restaurants? Make sure to tell your customers that your right to use the Whole Grain Stamp extends to them, when they sell your products. Make the Stamp one more reason to choose
you as their supplier!
Check out our recent blog, detailing new whole grain options at Chick-fil-A, Wendy's, and other foodservice outlets.
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Celebrate Whole Grains Month in September
September is
Whole Grains Month - and there's still more than a week left for you to make the most of the momentum created when all of us promote whole grains at the same time. Take a look at what some WGC members are doing, on their websites, on Facebook, and on other social media.
To name just a few examples (beyond the
InHarvest and
Grainful examples pictured above),
Smart Flour Foods is doing Facebook giveaways,
Breadbeckers is offering special sales and discounts,
General Mills has been working with bloggers, and
Shiloh Farms has a 15% discount on whole grains.
There's still time to ramp up your Whole Grains Month social media. It's easy, when you use our
Whole Grains Month 2016 Media Kit.
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See You in Chicago at our Conference Sept. 25-27
We're just days away from our Whole Grains Away From Home conference September 25-27 in Chicago, and look forward to seeing many of you there.
We've got a great roster of presentations lined up, including:
- Searching for the Next Quinoa (Mark DiDomenico, Datassential)
- Millions of Meals: Contract Foodservice Innovation (Jennifer Roberts, Compass and Lisa Feldman, Sodexo)
- Whole Grains: It's all about the Flavor (Maria Speck, cookbook author)
- Lessons from the Lunchroom (Ann Cooper, Real School Food)
- Good for Health, Good for Profits (Anita Jones-Mueller, Healthy Dining Finder)
- Rediscovering the Taste of Local Wheat (Stephen Jones, The Bread Lab)
- Tomorrow's Whole Grain Trends (Kara Neilson, Food & Beverage Trend Expert & Strategist)
- Real Food Fast: How Whole Grains are Redefining American Fare (Tony Rosenfeld, b.good)
Click here to register for the conference (first registration from each WGC member company is free). Questions? Contact Cynthia Harriman (617-896-4820 or cynthia@oldwayspt.org).
A big thanks to our conference sponsors, for their support:
Project Sponsor: Ardent Mills
Event Sponsors:
Barilla,
Bob's Red Mill, King Arthur Flour
Benefactor Sponsors: Bay State Milling, General Mills, InHarvest, Lundberg Family Farms, Mars, Nature's Own (Flowers), Quaker, To Your Health Sprouted Flour, United Sorghum Checkoff Program.
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Caroline's Tip: New COPY Feature Saves Time
Caroline Sluyter, who heads up our Whole Grain Stamp program and handles WGC member service, offers a monthly tip for getting your products reviewed and approved as smoothly as possible.
Our new "Copy" feature for Product Registration Forms makes it easy for you to make updates to a product that was previously approved - or to submit a request for a new product similar to one already submitted. (You'll love it when you're submitting four sizes of the same breakfast cereal!)
To use "Copy," log in and select "Track my products" under "My Account" on the lefthand side of the screen. Click on the product name of the file you would like to update or copy and click "Copy this Product." Make your changes and don't forget to delete "Copy of" in the Product Name field before you submit.
Contact Caroline (
caroline@oldwayspt.org or 617-896-4832) with any questions about Stamp usage or membership. This is a good time to download a copy of our
Stamp Usage Guide on this page, and remind all your staff of the rules of our program.
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Cynthia Harriman
Director of Food and Nutrition Strategies
... and from all of the Oldways and Whole Grains Council staff
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Oldways is a nonprofit food and nutrition education organization inspiring good health through cultural food traditions and lifestyles. The Oldways Whole Grains Council is only one of our many successful programs. Check out our website to learn more.
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