REMINDER: 5% Surcharge Removed! | | Effective Saturday, November 1, the 5% surcharge has been removed! Please share this update with all your customers. We’re thrilled to make this happen as we head into the busiest two months of the year. Customers will now save that 5% and continue to benefit from the additional retail mark-up that was introduced in June. | | |
Gianluca Fabbro Event Season Recap from Natalie Riddick
What an extraordinary week it has been traveling with artisan Gianluca Fabbro! Six events, 17 flights, and countless smiles later, we are returning home both inspired and grateful. From the festive Italian Block Party at Le Cookery in Hilton Head to the vibrant gatherings at Caroline & Company in Lafayette, Nicholson Hardie in Dallas, and HHC in Lubbock, each event was filled with enthusiasm and record participation. In St. Augustine, Stubbees transformed a last-minute paint challenge into a creative color theory lesson, and we concluded at Susan’s Treasures in Harrisburg, where excitement for Gianluca’s upcoming Storia collection was truly contagious. My heartfelt thanks to all our host stores for their incredible hospitality and dedication—your passion makes these events unforgettable.
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Cristian Massaro Events Part I, Recap by Stephanie Warner
We kicked off our event season in Austin, TX at Breed & Co., where the team transformed the store into a VIETRI Christmas wonderland for a festive and successful return event. From there, we traveled to BC Clark in Oklahoma City, where beautiful displays and recipes from Susan’s newest book made for an unforgettable celebration. At P.S. The Letter in Fort Worth, stunning holiday merchandising and lively energy kept customers engaged from the moment they walked in. In Longview, Louis Morgan charmed us with its unique mix of pharmacy and gift shop—and their incredible hospitality, complete with homemade gingerbread for Cristian! We wrapped up in Shreveport, LA at Lewis’ Gifts, where Catherine’s creative marketing and warm atmosphere made for a perfect finale. A heartfelt thank-you to Wade for his outstanding partnership and support throughout this successful first leg of our tour!
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Cristian Massaro Events Part II, Recap by Holli Draughn
After a brief break in North Carolina, Cristian kicked off the next leg of the event season at Crème de la Crème in Alexandria, VA, where customers were lined up before the event even began. The day was full of steady foot traffic, with favorites including Lastra Holiday, Wildlife, Italian Bakers, Foresta Trees, and Ti Penso, and the store nearly sold out of Lastra Holiday platters and Foresta Trees. The local newspaper also covered the event. Next, at The Proper Garden in Columbus, OH, customers again drove most of the sales, loving Lastra Holiday, Lastra, Ti Penso, Foresta, and Amici plates, and VIETRI is now their top brand since presales began. Cristian now heads to Bromberg’s in Birmingham, AL for the final event of the tour. Huge thanks to all the VIETRI teams—sales, marketing, customer service, and reps—whose behind-the-scenes efforts made this tour a success.
| | This week, we’re celebrating the beautiful merchandising and creativity from the stores that hosted artisan events with Gianluca Fabbro and Cristian Massaro this month. It’s inspiring to see how each store showcased our artisans’ work, created engaging experiences, and encouraged customers to shop meaningful, handmade gifts this holiday season. | | |
Encourage your stores to take advantage of our Fall Holiday Marketing Package—merchandising their holiday items in-store and using their ad allowance to promote events and drive foot traffic. Please send photos of your stores’ holiday setups to Paola at pguadarrama@vietri.com for a chance to be featured! We will also post images on VIETRI University.
2025 Fall/Holiday Marketing Package
| | VIETRI.com Top Performing Items | | In an effort to share our top-performing items across various channels, we’ve compiled a list of the best-performing products on VIETRI.com last month. Please take a moment to review the list below and feel free to share this information with your customers. | | 3 Key Ways Retailers are Battling Tariffs, Market Shifts Before the Holidays | | |
A recent article from Gifts & Decorative Accessories highlights how retailers are adapting to market changes and tariff challenges ahead of the holiday season. Below are a few of the key strategies mentioned — and how VIETRI is already helping retailers succeed in each area:
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Buying closer to need – Retailers are placing smaller, more frequent orders to stay flexible.
VIETRI makes this easy with low order minimums, a fully stocked inventory, and shipping within 48 hours.
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Exploring new categories – Stores are diversifying beyond traditional lines to attract more shoppers.
VIETRI offers more than dinnerware — from bottle openers and cocktail napkins to planters and serving accessories, we cover every category for the home and endless gifting opportunities.
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Shifting to duty-free products – Many customers are sourcing domestically or choosing suppliers without import fees. We are supporting this shift by removing our surcharge.
| | Year-End VIP Account Reminder | | |
As we near the end of the year, now is a great time to check in with your VIP accounts and remind them to take full advantage of their benefits before December 31st! Make sure to review which stores still have ad allowance credits or free freight coupons available and encourage them to use these before they expire. Ad allowance submissions will not be accepted after 12/31, no exceptions. Let’s help our customers make the most of their VIP perks before the year ends!
Reminder: To review a customer’s current ad allowance balance, visit the Sales Rep Portal and navigate to “My Customers.”
Sales Rep Portal
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The following items are now out of stock, and we will not be receiving further inventory: These items have now been removed from VIETRI.com, Bridge (myshoplocal) & Markettime.
ITB-R2956N Italian Bakers Red Small Round Baker with Large Handle
PIE-26025 Pietra Serena Medium Shallow Serving Bowl
| | Customer Service & Sales Team PTO | | Please review the calendar below to see who will be working a full day or half day this month. The CS team member listed each Friday will be working a full day. Please note this calendar will be updated weekly as needed. | | |
VIETRI.com
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11/27 - 12/01 BFCM | 25% OFF sitewide when you spend $250 or more, plus FREE shipping on all orders in the continental US!
Outlet Store
- Store is CLOSED on Monday's
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- Thanksgiving Day – Closed Thursday, 11/27 & Friday, 11/28
- Christmas– Wednesday, 12/24 & 12/25 with 12/26 being a floating holiday
- New Year’s Day-Closed – Wednesday, 1/1/26 note inventory TBD Re-open Friday, 1/2/26
- Note – This schedule is subject to change based on the needs of the business.
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