Direct Mail Marketing Trends

As the mid-term elections get closer, your mailbox will become full of political mailers. Some tell you how great their candidate is or how bad the others are. One thing is for sure; you will receive mail from all the parties, Super Pacs (Ugh!), and the candidates themselves.

Why all these mailings? The answer is simple, direct mail (when done correctly) works! A recent study was done, and homeowners in a neighborhood were asked who was the area's #1 real estate agent. The respondents returned a bunch of agents' names that were top of mind when asked the question.  Then the group created a fake real estate agent who did nothing out of the norm to sell homes. They created an 8x8 postcard campaign where they sent eight postcards to these same homes for eight weeks. Then they waited for 30-days and contacted the homeowners again and asked the same question, Who is the #1 real estate agent in your area? The response for the fake agent, whom none of these people had ever met or done business with, received the majority of the responses as the area's #1 real estate agent. Imagine the response if it was a real person! Do you want to own an area and be known as the expert? Click Here to shoot me an email or call me at 727.888.1200. Sincerely, Allen Jernigan My Marketing Department, Inc

8/7: Purple Heart Day 8/8: Int’l Cat Day 8/9: Book Lovers Day 8/12: World Elephant Day 8/13: Int’l Left-handers Day 8/19: Nat’l Aviation & World Humanitarian Day 8/24: National Waffle Day 8/26: National Dog Day 8/30: National Beach Day

Promo Products and Direct Mail Meet

Have you ever thought about ways to be more memorable to your prospects and clients? Have you tried adding promotional products into your direct mail campaigns?

With more and more privacy laws and updates to mail servers' policies, we have to revisit former ways of doing things before email was born. However, older marketing techniques can be enhanced with new and fun ideas to make you stand out! Ideas from the past include sending prospects a golf ball, and for them to get the putter, they must make an appointment with your team. Or you could send them a gift card for a local coffee shop and agree on a meeting time. Then, once they arrive, you have a lovely travel mug with your logo waiting for them. Call us today, and let's create a Promo Direct Mail Campaign that will make you memorable to your prospects! 727.888.1200

Not Being Social?

Let Us Manage Your Social Media We know that creating fresh material to keep your company's social media presence active can be challenging. In actuality, the time and effort required to manage social media successfully are sometimes more than most small business owners can afford. This is where My Marketing Department steps in. We assist both large and small businesses by creating and keeping a steady social media presence so that, over time, your company will become more visible and approachable to customers.

Call Us to Get Started 727.888.1200

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