January 2025

VIDEO

OTL's Water Feature With AI Technology Increases Dwell Time up to 200% at EpicCentral

The interactive fountain with our Aquarius Interactive technology has affected the park financially in a positive way. According to Zane King, creative producer at EpicCentral, “[Illuvia] truly has impacted our economic development. It’s increased time on site to about 90 to 120 minutes, up from 60 minutes whenever we first opened.”

MY FAVORITE PROJECT

Williams Square: Boosting Office Value

Why is the water feature at The Towers at Williams Square in Irving, Texas, the favorite of Barry Caylor, our Vice President of Business Development?

The story behind this stunning fountain, featuring nine bronze mustangs and surrounded by office buildings, is fascinating.

Read on to find out why this is Barry’s favorite project, including:

How the designer created the spectacular horses’ galloping effect
What makes this an award-winning and record-breaking water feature
Why it continues to add commercial real estate value

OTL IN THE NEWS

Experiential Features and Data-Driven Marketing: Texas Retail Adapts for the Future

REDnews recently featured Sarah Shores, OTL’s Vice President, Administration, in an article about how Texas retailers are finding innovative ways to draw shoppers back to physical spaces. In the article, Sarah talks about the shift toward creating experiences for consumers that are also social-media worthy.

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