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Why Entrepreneurs Should Be Excited About Chinese New Year
Phoenician business executive's book details the joys and challenges of doing business in Arizona this year
Phoenix, January 21, 2020- On January 25, Americans get a second shot at making resolutions. They will be attending parades in cities like New York and San Francisco and crowding into Chinese restaurants to celebrate Chinese New Year’s. This year—2020—is Year of the Rat. Some of the characteristics of those born in Year of the Rat include being quick-witted, resourceful, diligent and thrifty.
These people are thought to be wealthy and prosperous. But, for author Denise Meridith, it will be the 10th anniversary of a different year…of a different rat, because 2010 was the year a roof rat ate her dishwasher. That is just one of the unique experiences the native New Yorker encountered during the past 24 years in her adoptive state of Arizona. She has written a humorous new Arizona Survival Guide for Entrepreneurs, which details both the challenges and joys of being an entrepreneur in Phoenix.

In Chinese philosophy, the rat is elementally associated with water—the low point of the matter. That year—2010—was during the throes of the recession, definitely a low point, not just for Meridith, but for many entrepreneurs in Arizona and throughout the US. Phoenix and Las Vegas were in a race for the worst-impacted city. Arizona had developed a nationwide image, as a weird state with 120-degree summers, overrun militia people and hordes of illegal immigrants, and frequented by Biblical-size dust storms.

Via humorous anecdotes, Meridith dispels many of these popular myths and tracks the progress of Arizona during the past quarter century to its current status as a purple state and Phoenix’s as the second fastest growing city in the US. She, herself, is a well-known figure in the state, having been instrumental in numerous projects from the founding of the Greater Phoenix Black Chamber of Commerce and designation of four National Monuments to the planning of Tempe Town Lake and the now-named State Farm Stadium. Her book contains forewords from local heroes, like sports executive Jerry Colangelo, former Arizona Secretary of State Betsey Bayless, as well as from internationally famous motivational speakers “Dr. Will” Moreland and Dr. Vernet Joseph.

All Phoenix business people and those many people from chilly Chicago and Detroit, and wet Seattle, who winter there or are packing up to move their businesses to Arizona, can get some helpful advice from The Year a Roof Rat Ate My Dishwasher: an Arizona Survival Guide for Entrepreneurs ( https://roofratatemydishwasher.com), as well as be entertained by this witty view of the 48th state.


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(Caricature from Denise Meridith) Denise Meridith, a Phoenix businesswoman, whose moniker is The World's Best Connector has written a book-- The Year a Roof Rat Ate My Dishwasher: An Arizona Guide for Entrepreneurs--which describes the joys and challenges of running a business in Arizona.
About Denise Meridith
For 19 years, Denise Meridith has been CEO of Denise Meridith Consultants Inc (DMCI), a public and community affairs company, headquartered in Phoenix, Arizona. She is a public affairs executive, professor at Arizona State University, author, and popular public speaker. She has published several books, including Thoughts While Chillin' and its sequel The Year a Roof Rat Ate My Dishwasher: An Arizona Survival Guide for Entrepreneurs.
Media Contact:
Denise Meridith, CEO
Denise Meridith Consultants Inc
602-763-9900 W
602-314-7977 F
worldsbestconnector@gmail.com
www.roofratatemydishwasher.com
https://www.linkedin.com/in/denisemeridith/