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Oct. 2014
VOL. 5 - ISSUE 4

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you hired us!
cool shoots
stock? have a look
in the know
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About Us:

Deborah Brown & Associates is an agency providing outstanding photography services to the graphic design and corporate communications communities.
For more information, please click here.



300 East 85th Street
Suite 3203
New York, NY 10028
P 212.772.933212212-772-9335
F 212.772.9487




Hi There!


It's officially Fall and things have really ramped up here in NYC as they always do this time of year. Most people I know are working harder and longer hours than they do during the summer, and, unless you have a chef at home, THAT means only one thing: Dinner will not be on the table when you get home.


Read on to see how that relates to photography shoots. And no, I'm not talking about bringing home the leftovers from a food shoot.


Don't forget to scroll down past the end of the article to see a few of Bill Gallery's shots for PIMCO for whom he's been working the past couple of years (You Hired Us); Amos Chan's personal images of that one commodity none of us can do without: water (Cool Shoots); and Jeff Corwin's beautiful landscapes that have a conceptual undertone to them (Stock? Have a Look).


And keep updated about the DB&A photographers' projects by looking at In the Know. As always, to see where the DB&A photographers will be (Where We Are This Month), keep scrolling down!





Deborah Brown, NOC (Not the Office Chef)                        


Why is the Photo Delivery Process So Confusing?  

I love this city (New York) for a lot of reasons. Here's one of the best: 


I come home after a long, hard day at work. As I walk in the door, various family members (spouse, child, cousin, sister, etc.) all look up from their computers, TVs and newspapers and say, "Hi Mom/Deb. What's for dinner?"


I, for one, am happy to eat crackers and cheese for dinner washed down with a nice Chardonnay. However, that doesn't really cut it when other people, particularly children, are involved. Plus, if you come home to an empty house, even that "dinner" gets boring after a while.


So, in this city, no matter how tired you are and how hungry everyone else is, the answer to that question is easy: "We're having take-out!"


From my living room windows I can see--actually lay eyeballs on--12 restaurants that will deliver any item from their entire menu to my door. And they aren't just Chinese food or pizza. We've got Italian, Mexican BBQ, Irish, Japanese, pub/bar food, burgers, German, deli...you get the picture.


Besides those, there are another 20 or so restaurants in the neighborhood that I can't see that will do the same.


So, the only hard part about the answer to "What's for dinner?" is deciding, among the huge number of choices, what kind of food everyone wants.


What does this have to do with photography assignments, you might ask. Good question.


The answer is, nothing really. Except when you start talking about delivery. You know how I mentioned the hard part about take-out, i.e., deciding what everyone wants because there are so many different kinds of food available?


Well, it feels the same way when we start talking about how you want the images from your photo shoot delivered to you.


Here are a few examples of the different ways recent clients have asked for the files:


Jpegs, TIFFs, RAW files, jpegs and RAWs, jpegs with metadata embedded, a web gallery of jpegs, electronic delivery of files through Dropbox or Hightail, an external hard drive with the files on it, a thumb/flash drive with all the images on it, the memory cards right out of the camera, edited, unedited, 24-hour (or less) delivery, 3-day delivery, and on and on. See what I mean about choices?                                                                                                

It's very frustrating all the way around when the shoot goes extremely well only to have expectations dashed because the photographer delivers the images one way, and you, the client, expect to receive them in an entirely different way.


So, to try and simplify things, here's a checklist of items to tell/ask your photographer about file delivery before you approve the estimate for the job (some of these options cost more than others):


1. I want the files delivered to me (the client) by you (the photographer):

  • Via a file hosting service (Dropbox, Hightail, etc.)
  • On an external hard drive
  • On a thumb/flash drive
  • To my company's FTP site
  • Just send me your memory cards


2. I am/am not going to return the hard drive, flash/thumb drive, memory cards to you.


3. I prefer:

  • Jpegs initially, then hi-res versions of my selects
  • Jpegs and RAW files
  • Tiffs only
  • Something else entirely


4. I prefer to see the images:

  • In a slide show format
  • In a web gallery format
  • In well-labeled folders


5. I need to see the first round of images:

  • Yesterday
  • At the end of the shoot day
  • The morning after the shoot day
  • Three days after the shoot
  • Whenever you can get them to me


6. I do/do not understand that some of the above options are not possible.


7. I need the final files by:

  • Yesterday
  • At the end of the shoot day
  • The morning after the shoot day
  • Three days after the shoot
  • Whenever you can get them to me


8. I do/do not understand that some of the above options are not possible.


9. Retouching of the final files will be done by:

  • The photographer
  • The photographer's retoucher
  • My own retoucher


10. I do/do not need metadata embedded in the files.


11. I need the files organized by:

  • Subject (including name of subject)
  • Date
  • Location
  • All of the above
  • My company's way of naming the files


12. I do/do not understand that the RAW files produce the best final artwork.


13. The file size I need for the final artwork is:

  • "X" inches on the longest side at "X" pixels per inch
  • Whatever you (the photographer) think would be best


14. I work on and will be receiving your images on:

  • A Mac
  • A PC


15. I do not understand any of this, so once I know how these images are going to be used:

  • I will go to my production/tech people and show them this list
  • I will call you (the photographer) and we can go down the list and make the decisions together


We all know how much work it takes to set up a really smooth photo shoot. It's a pity when everything goes so well until the file delivery time comes around. If you keep the checklist in mind and go over it with the photographer even before asking for an estimate, you can avoid a nasty surprise or unfulfilled expectation when it comes time to see the photos.       


Sort of like asking the guy on the phone at the Mexican BBQ place how much your order will cost and how long will it take to deliver before you hang up. The quality of the food? Now that's a different story altogether.


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hiredyou hired us!
Bill Gallery


If you read the business news on any sort of regular basis, you know that last week the huge investment management company, PIMCO, had a rattling shake-up. In essence, the founder of PIMCO, Bill Gross, left the company to go work for another investment company. Lots of repercussions needless to say. Bill Gallery has been shooting for PIMCO for a few years now and here are some recent shots (taken before the Gross fiasco).



coolshotsvideo title
Amos Chan


Water. We all know what it is, and probably have taken some photos of it ourselves--at the beach, along a river, bubbling out of a hose, spraying out of a hydrant, etc. Yet try describing it to a blind person. Amos Chan found ways of photographing water this summer that defy description even to the rest of us who can see. Click here and you'll see what I mean.




stockvideo title
Jeff Corwin


Independence. Standing out among the crowd. Reliability. Leadership. Have you ever needed a dramatic photo of a landscape to illustrate a concept like one of those? Well, look no more! Jeff Corwin has been shooting in the eastern part of his home state (WA) for years and has a fine collection of gorgeous images that all speak to a bigger theme. See a few of them here...and let me know if you need to see more.




in the know





Robin Moyer's Gallery in Hong Kong has recently put several of his most iconic images up on its website for sale. Have a look at them here. Don't gasp at the prices. Those are HK Dollars. The current exchange rate puts 1 HK Dollar as equal to .13 US Dollar. That's 13 cents. Making Robin's prints very reasonable. 



Perhaps some of you know that the International Center of Photography here in NYC is moving to new museum space next year. As a fitting final exhibition in their current space, Sebastiao Salgado's Genesis will be opening on Sept. 19 and running through Jan. 11, 2015. If you like gorgeous black and white photography with an emphasis on environment and climate change, you will not be disappointed with this show.





Do you need a photographer in:


USA: Chicago; Seattle; NYC; Boston; New England; Newport Beach, CA; Charleston, SC


Europe: UK              


Asia: Japan; Hong Kong    


South America: Brazil


Other: Australia             



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