Why Print Advertising Still Matters
We know you're not surprised to see that a print management company thinks that print is still a relevant marketing channel. Hear us out, though. We did a little research and it looks like the majority of consumers still want print marketing.
In a survey conducted by Two Sides, they found that the majority of the respondents don't respond well to online advertising.
- 71% don't pay attention to online ads
- 69% find online ads annoying
- 59% don't trust online ads
In the same survey, they found that many of the respondents react well to print advertising.
- 80% trust print ads
- 63% read print ads addressed to them
- 59% read print ads that aren't addressed to them
What do you think? We'd love to hear whether you agree with the results of this survey. And of course, if you're interested in revamping your print marketing, we'd love to help! Click the button below to see all of the products we offer!