Sept. 19,  2016
The Bloom Group helps B2B and professional services firms gain recognition for their problem-solving expertise across a wide range of industries. We help our clients develop effective thought leadership strategies, create exceptional content, get published in top-tier journals, write books, and present at prestigious conferences. Our clients turn their expertise into recognition and revenue.

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Recent Articles

Many B2B firms now realize they need to demonstrate their expertise to potential customers - to "show what they know," not merely claim it. Bob Buday explains that it's important for three reasons: Customers can go online and easily find many firms that address their problems; the increasing complexity of those problems; and a growing risk of adopting the wrong solution.

In Alice in Wonderland, the Mock Turtle advises Alice never to go anywhere without a porpoise. That's good advice. Without a purpose, articles will leave readers asking "so what?" pretty quickly, no matter how much information and data the author packs into the story. Bloom Group partner Tim Parker examines four key questions that authors should ask themselves before beginning a thought leadership article.

"How can we create thought leadership content that stands out, and then use it in multiple channels to turn large numbers of prospects into customers?" That's a critical question facing CMOs and senior marketing leaders in professional services firms and other B2B companies. Attend our upcoming Nov. 3 seminar in Boston, hosted by The Bloom Group and Rattleback, and get proven answers: Learn how to use thought leadership to grab your customers' attention and bring both recognition and new revenue to your company. Get full details on the seminar and register here.