March 2014    


In a sense, the Golden Halo winners we're recognizing at the Cause Marketing Forum Conference represent the yin and yang of our field.

First up, our corporate honoree, TOMS, arguably the best-known of America's new generation of cause- centric companies and the first business outside the Fortune 1000 to earn our highest honor.   
TOMS' 'buy-one-give-one' model was the key factor behind the hyper-growth the shoe marketer has experienced since 2006. The BOGO model also generated some harsh criticism of its social impact. At TOMS, getting the giving side right has been a major focus for the last few years. I'm extremely excited that TOMS Founder Blake Mycoskie will speak with us at CMF2014's opening dinner about the opportunities and challenges social entrepreneurs face in mixing purpose and profits.

Children's Miracle Network Hospitals, our Golden Halo Winner for Nonprofits, is a far more "establishment" institution. Since 1983, CMN Hospitals has raised $4.2 billion for their partner hospitals, primarily in small consumer donations attracted with corporate partners like WalMart, Costco, Ace Hardware and Food Lion.  
We're honoring CMN Hospitals for decades of achievement and for the way it has embraced innovation to attract new partners and make major improvements to their bread-and-butter point-of-sale fundraising programs. If you're hungry to breathe new energy into your organization, you'll want to catch CEO John Lauck's keynote address at CMF2014.

Whether you work for a new company or cause or a major established player, we're developing content to make this year's Forum a great experience for you.  

Hope to see you there!

David Hessekiel


Cause Marketing Forum


PS -- Remember to register by March 15 (that's this Saturday) to get the lowest price on conference registration.

Not a member yet? Join today!
Thursday, March 27, 1:30pm ET 
$99 or FREE to CMF Members


Looking to get the most from your corporate sponsors? Would you like to build morale among your employees through your CSR? Want to better leverage your cause marketing campaigns to build community among consumers, employees and donors?

This informative session with Mark Hedstrom, Country Director for Movember US, will provide insight on Movember's approach to corporate partners and the importance Movember places on engaging corporate partners' employees in their global men's health campaign. 


You'll learn:
  • How Movember identifies corporate partners 
  • How charitable corporate partnerships add value to your brand and create unique experiences for consumers
  • Movember's case studies for strong examples of valuable corporate partnerships



MSLGROUP's Anne Erhard recently reviewed Halo Award Finalists in the Video category and offered up this advice. 


When I pen a piece or give a talk on cause or CSR marketing trends, I always ground it in the same concept: cause marketing simply follows overall marketing. And, these days, when you talk about brand marketing, you are likely talking about content marketing.

78% of CMOs believe the creation of custom content is the future of marketing. And - as any marketer will tell you - video is one of the hottest types of content brands are focused on right now, for good reason. Studies show internet users interact with video content at twice the rate of other digital content. The vast majority of brands are responding by increasing video ad spend in 2014. 
Early Bird Discount
Ends This Week! 
Register for CMF2014 before 3/15/14 to save!

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Make-A-Wish America

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