|Dear Direct Response Letter Subscriber:|
I spend a lot of time thinking about why some people are
successful while others are not.
The reason for my doing so is probably the large number of
people who e-mail me saying they are not successful and asking
how they can become so.
On reflection, I think success is largely a matter of 7 factors
coming into alignment:
Most of the successful people I know are smart - at least smart
in business if not academically.
It helps if you can develop a specialized talent that the market
is willing to pay for, such as designing computer systems or
winning cases in court.
Some people naturally gravitate towards professions or
activities that are lucrative; e.g. real estate investing.
Others are attracted to activities that don't pay well; e.g.
Most of the successful people I know just don't work smart; they
also work hard - even though they may make proclamations to the
Your chances of winning in the games of business and life
increase exponentially if you are persistent and do not give up
when faced with adversity, as so many do.
Let's face it: some of us get lucky while others don't. For
instance, one exploration and production company strikes oil
while another's well in the very same field comes up dry.
A lot of success is being in the right place at the right time.
However, remember this observation from Pasteur: "Chance favors
the prepared mind."
Also, you increase your odds of being in the right place at the
right time by being in the right place all the time.
This is why successful entrepreneurs market continually rather
than only when they need business: You never know when the
perfect customer is going to go looking for what you sell, so
the trick is to be there whenever they do look.