Dear friends,


Don't worry. We're talking about "sparks flying" in a good way! With all the negativity swirling in the air these days, we thought this was a perfect time to share some lighter, brighter news with you.

From the hiring of our newest "Sparkstarter," Alyssa Scheible, to the new clients we've recently onboarded in the midst of a pandemic, an attitude of gratitude is the atmosphere here in our jar* these days.

I ask two favors of you now.

Please scroll down and check out some of the great work we've been doing for our clients.

Then, take a quick minute to reply and let us know how you're doing. We miss connecting with you.


Stay well, stay in touch and take good care,
Stacy Weller Ranieri
Founder, president and Chief Illuminator

* jar - the office where the "fireflies" work
Derecktor Ft. Pierce Shipyard

We're always excited to engage with new clients and this client is literally a big deal! Derecktor Ft. Pierce Shipyard is in the process of becoming a game-changing mega-yacht facility. We look forward to watching the construction progress from groundbreaking to a fully operational shipyard right here on the Treasure Coast!
Economic Development Council of St Lucie County

St Lucie County is entering Phase III of offering small businesses that have been negatively impacted by COVID-19 grants of up to $20,000.

Know a business in St. Lucie that is struggling? Visit the Recover St. Lucie website for more info.

Congratulations to Tambone Companies on serving as the City of Port St. Lucie's marketing partner for 84 acres of land at Tradition Center of Commerce and for securing two more Purchase and Sale Agreements.
“To have secured these two additional purchase and sale agreements during these challenging times is further testament to the growth potential of Tradition Center of Commerce. This area is continuing to garner attention from national development entities and we are excited to be a part of it,”
~ Richard P. Tambone,
President of Tambone
Village Green Drive Corridor Revitalization Project

Great things are happening in Port St. Lucie. The revitalization of the corridor is part of a long-awaited renaissance and vision for a “new, old downtown” in the eastern portion of the city.

For more info visit the City of Port St. Lucie's website.
As Shearwater charts a new course for the company, we have been working with them to create a new brand identity and marketing materials to connect with new and existing customers. Check out their recent media coverage in Vero Beach Portfolio magazine (pages 18-23). and like their new Shearwater Facebook page here!
It is with great pride that we were able to tap into our creativity to produce a virtual event for Keep Martin Beautiful that is both educational and entertaining.

We’re looking forward to sharing the video with you on Facebook Live on Oct. 28 at 6 p.m. RSVP here and join us as we celebrate all the groups and individuals who make Martin County a better place to live!
International Coastal Cleanup

Last month we helped Keep Martin Beautiful mobilize nearly 600 volunteers to remove litter and marine debris from beaches and parks throughout our community. Collectively, those volunteers removed about 2,400 pounds of litter and 15,000 items!

Check out photos from the cleanup on KMBs Facebook page.

If you want to coordinate a cleanup of your own, contact KMB for all the info and supplies you need at 772-781-1222 or info@keepmartinbeautiful.org.
Piper's Landing


Even prestigious country clubs such as Piper's can benefit from having a strong social media presence. Especially during these unusual times, it is an important way to connect with target audiences and we were able to do that through targeted ads that reached thousands of prospective home buyers.

We are delighted to have been working with them for more than a decade!
STATEWIDE INITIATIVES

2021 Florida Ranches Calendar

We are proud to publish the award-winning Florida Ranches Calendar each year. The captivating photographs showcase the diversity of ranches from around the state and highlight the critical role they play in preserving Florida’s environmental, agricultural and cultural heritage. The 2021 calendar will be available for presale in the coming months! It's a classic and memorable gift to give to your own professional network, friends, and family. Sponsorship's are still available. For more info, click here.
In response to the increase in Personal Protective Equipment (PPE) litter showing up in our community and across the globe, Firefly created a Public Service Announcement (PSA) litter prevention video for our long-time environmental non-profit client, Keep Martin Beautiful, that was then used as a model to created a statewide version of the video for Keep Florida Beautiful.
Watch the video by clicking the image above.

Illuminating Ideas.
Glowing Results.
Do you need website development, social media management, digital advertising, media relations, brand identity or logo design?

We are a full-service firm and can serve as your in-house (outsourced) marketing agency.

Whether it's branding and marketing or public relations and community outreach, we have clients across many industries in the public, private and nonprofit sectors. We can help you too!

For more info, visit our website, email or call us at 772.287.5272.