Follow us on Twitter
Like us on Facebook
View our profile on LinkedIn
Find us on Google+
View our videos on YouTube

As a prospective client I trust that you enjoy our newsletter and hopefully learn something new. I'd really appreciate it if you could let me know if our newsletters are useful to you? As you know we send out two issues a month - the editor being my young nephew Dylan Cooke-Tonnesen, a Marketing Graduate and Digital Marketing expert. So, please send me an email on [email protected] if you have any input you'd like to make. There are now over 6000 subscribers to the newsletter which is self funded by BluWave Software in the interest of uplifting the CRM and  Digital Marketing  industry.
If you would like someone at our offices to contact you with a view to proceed further in the acquisition of BluWave CRM then please contact [email protected] or call Lindsey on 011 462-6871 

Happy Selling,

Byron Signature  
Byron Cooke-Tonnesen
Why do you need a CRM system?

There are many reasons why a customer relationship management (CRM) system can benefit an organisation. From the sales side, an automated CRM system helps profile sales prospects in order to understand their needs. This helps salespeople to build better relationships with potential customers - and to provide those prospects with products most suited to their needs.

From an internal perspective, an automated CRM system integrates the back and front office systems to create a database of customer contacts, purchases, and technical support. This database helps the company present a unified face to its customers, which in turn improves the quality of the relationship while enabling customers to manage certain information on their own.

Here are more reasons why your company needs a CRM system: 

* It increases sales and reduces costs.  An article in the Harvard Business Review cites a 35% increase in sales and a 25% reduction in costs, which all adds up to more profit. 

* Sales productivity is higher. Because the sales funnel is more efficiently managed, there is higher turnover with less effort required than before. 

* There are cross-selling and up-selling opportunities. A CRM system records historical data including sales trends, purchase history and customer preferences, which means the sales team has a better information base from which to offer targeted products to the customer in future. 

* Improved customer service, loyalty, and retention. A CRM system helps profile and target customers better, which makes the sales process more efficient - particularly in call centre environments. As customer loyalty becomes entrenched, the cost of sale reduces. 

* Reduced expenses. Because the sales process is now more efficient, less time (and money) is spent closing the sale, which results in higher overall profitability.

The bottom line? The more efficiently a business can sell its products and services, the more profitable it becomes. Having a CRM system in place in your organisation can help with streamlining, targeting and managing sales prospects - all of which means more sales with less effort.  
BluWave CRM Feature: Performance Dashboard 

CRM software is synonymous with reams and reams of data, which often makes it difficult for managers to know how their sales force is performing at any one point in time. This is where dashboards come in: using graphs and charts, they give you a view of business performance in a single glance to highlight trends and outliers. 

Most successful salespeople know that being organised when it comes to their lead prospects is a large part of converting those leads into paying customers. 

Want to know exactly how you're progressing with your sales targets at any point in time? 

Our performance dashboard is a quick visual snapshot tracking your sales progress for any date range that you choose. No more missed opportunities or leads going cold because you've forgotten to follow up. 

On the dashboard, you'll see a visual summary with easy-to-read charts and tables including things such as:
  • Recent opportunities: new prospects that you've connected with.
  • Activities: Any sales activity you've done recently, such as following up on prospects, issuing quotes or closing deals.
  • Contacts and companies: These are people you've dealt with recently in your sales pipeline.
  • Graphical "Funnel": this represents your sales pipeline, and includes new leads flowing into it.
Want to know more about how you can better organise your sales process with BluWave's CRM system? Contact us today

More on MOJO - Our Third Product  Coming Soon...

MOJO Dashboards and KPIs

Personalized and interactive dashboards allow your business to enhance organizational visibility and effectively align actions with strategy. Track the status of your business via tailored, scheduled KPI reports, assign goals, collaborate and share knowledge. Save your organization time and money. Empower people from all business backgrounds with the specific insights they need to make faster, more accurate decisions.

BluWave Tip: Dictate and transcribe- Reduce Typing Stress

You can now dictate notes into BluWave. Imagine being able to update your call report by talking to your iPad or Android tablet. Improve speed and efficiency of your data input. Most people can talk faster than they can type, so why not use your voice to quickly dictate and edit input fields? 
Typically, you will be able to dictate data 3x faster than typing. Give your wrists a rest and reduce repetitive stress injuries. Easy to use, give it a try now.
On an iOS (Apple) Device:

you will tap the little microphone icon on your keyboard as seen below then you will just dictate your text; speak directly at the phone.  

On an android Device 
  • You will require to do a few setting changes to Activate voice input
To ensure that this feature is active, obey these steps:

1)At the Home screen, touch the Apps icon.

2)Open the Settings app.

3)Choose Language & Input.

This command may be titled Input & Language on some phones.

4)Ensure that the item Google Voice Typing has a check mark.

 If not, touch that item to activate Google Voice Typing.
There will now be a Microphone icon found on the keyboard. 
Now that your dictate feature is activated all you have to do is touch the Microphone key, you will then see a special window at the bottom of the screen, similar to what's shown. When the text Tap to Speak or Speak Now appears, dictate your text; speak directly at the phone.

Book Review -   
Sprint: How to solve big problems and test new ideas in just five days

by  Jake Knapp
If you like placing big bets on untested guesses then this book might not be for you - save your money and buy a Lotto ticket. However, if you'd prefer to launch something new into the world with a bit more knowledge about how customers might respond, then I highly recommend Sprint.

There's a lot to like about the book, but I'll start with the tone. It suits the methodology perfectly - it's energetic, it doesn't seem to take itself too seriously, and it is direct. It's a refreshing read and has the effect of making you want to try the process right away.

From a format perspective, the book is primarily laid out according to the five days of a sprint which further helps with its applicability. The five main sections of the book cover each of the five days of a sprint with practical tips, lessons, and real world examples embedded throughout.

The content will feel familiar to those versed in design thinking...but entirely accessible to those who are not. Much of what is contained in the book will strike you as a very sensible approach; however, in practice you often see the exact opposite applied and groupthink and inaction typically reign. And that's where the book shines. It really gives you a roadmap for applying this process, that once underway and properly facilitated, will feel like it's the method you should use to navigate those really tricky business challenges. Sprint reveals a simple but profoundly powerful approach to making progress and determining next steps without guessing.
There a quite a few diagrams in the book so I bought the paperback version as opposed to the kindle version. Bought it at the Nicolway Exclusive Books for R327. Only for those who like to be on the bleeding edge. 


Pay Annually and Save


Only R3000 ex Vat per user, per annum - pay for 10 months, receive 12 months.


Tel: 011 462 6871

Email: [email protected]