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Every environment gives your brain a constant stream of information. Your eyes are taking in movement and visual details, your ears are receiving multiple sounds at once, and your brain is continually deciding what deserves your attention.
In a quiet room, much of that processing happens without you thinking about it. In a busy environment, however, there is significantly more information competing for your attention.
Your brain has to determine which voice to follow, which sounds to ignore, where movement is coming from, and what information is important. At the same time, you're trying to think, communicate, or complete whatever task brought you there.
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