Articles curated and written by students of Sunmarke School and Regent International School | | | | |
How Western Brands are Wooing the Chinese Customer
The Chinese economy may be going up and down but that hasn’t deterred Western brands from trying to make inroads into the world’s second largest economy. Their key strategy: localise social media content, reach out to the customer in their preferred language and access massive data to understand their potential buyers. Read this insightful article to know what brands like Heinz, Lululemon, Apple and others are doing to win over the Chinese market.
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Starbucks is Closing Hundreds of Stores. Here’s Why
Looks like the coffee giant is hitting the brakes. Starbucks is closing about 1% of its North American stores (around 400) and trimming 900 corporate jobs as part of a $1 billion restructuring plan. Blame it on rising prices, new rivals, and a shift away from city life. But don’t panic, Starbucks still plans to open new, cozier cafés soon. This is what CEO Brian Niccol has in mind to cause a real turnaround.
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Regent Student’s Experience at Berklee College
Tune into what Regent’s Music Scholar Jovita has to say about her experiences at the Aspire Five-Week Performance intensive at the prestigious Berklee College of Music where she immersed herself in world-class training, collaboration and creativity. Yet another example of Regent supporting students in pursuing their passions and embracing global opportunities.
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Wellness Wednesday with Adam Griffin
Sunmarke’s first Wellness Wednesday session of the year was held with Adam Griffin from Hakkini Mental Health Clinics, filled with practical takeaways and empowering insights. From simple tips to support kids at home to strategies that help them shine in class, parents were taught tools to help their children thrive. Find out more by clicking the link below.
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Will the New F1 Rules Change the Game?
Contributed by Riccardo and Sveva
Year 7, Sunmarke School
The Abu Dhabi Grand Prix will tell us who the winner of the challenging 2024\2025 season of F1 will be, with McLaren in the lead.
With the 2025 season ultimately ending, everyone is asking themselves one question: “What’s going to happen next season?” The answer includes a rule change starting in 2026. One of the latest changes includes the cars becoming lighter. Given all these changes and even more, the 2026 season will surely be unpredictable and exciting! Learn more here!
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French PM Resigns Within One Month!
In 2022, when Liz Truss resigned as UK’s Prime Minister within 50 days of being sworn in, the world sniggered. Well, Truss can take heart because she has been beaten in the ‘shortest serving Prime Ministers’ list by the new French PM Sebastien Lecornu who quit within four weeks! This has left President Emmanuel Macron rather embarrassed and politically weak. Just what’s happening in France? .
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Who Will Win the Nobel Prize in Science?
It’s that exciting time of year again - when top scientists might just want to keep their phones extra close. Next week, the world will find out who takes home the most prestigious honours in chemistry, physics, and medicine along with the coveted Nobel Prizes in peace and literature. Of course, the shortlists are top secret and nominators are sworn to silence. Still, that hasn’t stopped experts from speculating about which groundbreaking discoveries might make the cut. Here are five discoveries that could be this year’s Nobel winners.
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The Nol Travel Card: Benefits, Access and Discounts
For those who use public transport including buses and the metro in Dubai, the nol travel card is immensely beneficial. Even if you have your own private car, it’s useful to invest in a nol card. We tell you why. This sleek card not just helps you commute across the city through different systems at affordable rates, it also unlocks discounts and offers at tourist attractions. Click here to know all the magic that is possible with a single card.
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Emirates Palace in Abu Dhabi Completes 20 Years. Here’s Why It’s So Special
The UAE is known for its iconic hotels but few can match the magnificence of Emirates Palace (now known as Emirates Palace Mandarin Oriental) in Abu Dhabi.A significant jewel in the tourism crown of the capital, the ultra-luxe hotel, built at a cost of an eye-popping $3 billion completed its 20th anniversary recently. Take a look at this photo-feature and learn some unusual facts about one of the UAE’s biggest and most spectacular attractions.
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The ‘AI Actress’ Hollywood is Fuming About
The entertainment industry is under threat! Not due to unpaid wages or films flopping but by an AI generated “actress” Tilly Norwood. A creation of an AI startup called Particle6, Tilly has her own social media accounts and is even being scouted by talent agents for projects! The result: a huge backlash from “human actors” who are already worried about AI taking over key movie functions. Find out why Hollywood hates Tilly!
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Amazon To Pay $2.5 Billion for this “Prime” Faux Pas
Amazon has agreed to pay a record $2.5 billion to settle a Federal Trade Commission lawsuit accusing it of deceiving consumers into enrolling in its Prime membership and making cancellations difficult. The deal, comprising a $1 billion civil penalty and $1.5 billion in customer refunds, marks the largest FTC civil penalty to date. While Amazon admitted no wrongdoing, it must now simplify its signup and cancellation processes and ensure clearer disclosures. Moral of the story: don’t fall for “subscription traps.”!
| | | AI Recommendation of the Week | | AI Tools to make life easier | | |
Clepher
With social media being an essential part of wedding strategy, you need a social media engagement tool that will save your time and effort. In comes Clepher This automates social media engagement, provides analytics to help track performance and can also support a wedding planner to be more responsive with their audiences.
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Clickup
Every wedding professional should have a project management tool to manage projects, tasks and deadlines effectively. ClickUp is a wonderful tool because it uses AI technology to streamline processes and automate repetitive tasks. ClickUp integrates with other tools and apps, making it easier to manage all the event-related tasks at one go. It also has AI-powered features like smart assignees, task prioritisation, and predictive analytics.
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How to Buy Tickets for 2026 FIFA World Cup
There is still a year to go for the start of the 2026 FIFA World Cup but it’s already creating plenty of controversies with Trump’s confusing visa stance. However, if you are an ardent soccer fan, it’s time to book your spot at the global soccer celebration. Being played in the US, Canada and Mexico, there will be 48 teams this year competing to lift the trophy. Here’s everything you need to know about how to snap up tickets for the tournament.
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Shah Rukh Khan Joins the Billionaire Club
He is India’s most popular star but now Shah Rukh Khan is aiming for global glory, at least as far as finances are concerned. SRK, as he is popularly known, has officially become one of the richest celebrities in the world with a net worth of $1.4 billion, joining the club of Rihanna, Taylor Swift and Tiger Woods to name just a few. Find out why King Khan’s charm has endured the test of time.
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Do You Feel Life Isn’t Fair? Read This.
Often we feel shortchanged by life when things go wrong. The project you may have put your heart or soul into, doesn’t materialise. Your most cherished relationship may go awry. You may suffer health issues even when you have led a healthy lifestyle. It’s natural to feel frustrated and question the fairness of life. But there is a reason why this happens. Click here to get a deeper understanding.
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