I don't know about you, but I'm always incredibly busy this time of year. Most of my clients operate on a calendar year that requires all projects to be completed and paid for by December 31. That means that just when everyone is starting to take days off to be with their families, I am crunching through long days to complete deliverables ahead of the deadline.
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Paul J. Zak is a scientist, prolific author, entrepreneur, TV personality, and public speaker. He is credited with the first published use of the term "neuroeconomics" and has been a thought leader in this new discipline. Dr. Zak is also a recognized expert in oxytocin. His lab discovered in 2004 that oxytocin allows us to determine who to trust.
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Brain Matters: How to help anyone learn anything using neuroscience
If you had the chance to be with DaVinci, Galileo or Curie at their greatest moment of discovery, would you take it?
If you said "yes," then you're in luck. The human race is embarking on a great adventure; we are discovering how the brain works by watching it in the very act of cognition. Neuroscientists are starting to unlock the code that makes the brain works, giving educators, teachers, corporate trainers and mentors new tools to help people learn.
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Designing training without an understanding of how the brain works is a lot like trying to get somewhere without a map. Even if you eventually arrive at your destination, you won't know how you got there so that you can do it again. Brain-aware design saves time, reduces rework, and boosts business results because it focuses your efforts on the design elements that are proven by science to be the most effective.
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