2024 saw a great consolidation in the world of events. The events giant Informa went on an acquisition tear buying up Ascential, making it the owner of large events like the Cannes Festival, and Money 20/20. But that doesnât mean itâs curtains for new events.
Au contraire says David Adler, founder of BizBash and long-time event analyst. He says thereâs never been a better time to launch an event.
A few notable stats to get you fired up:
- The average number of events increased by 52% compared to 2023.
- In-person events grew by 40.3%.
- There was a 60% increase in smaller, regional events with fewer than 150 registrations.
Looking for funding? Event Venture Group, a group of event veterans, will invest if they like your idea and youâve got a proven track record.
Finally, in the âthat was fastâ category, AI is hitting the events world. Event Tech News in partnership with EventMobi just released their study which found that 45% of event organisers are using AI tools to enhance operations and
personalise attendee experiences. The most common AI applications in events include data analytics (20%), personalization (18%), and content creation (15%). And no surprise, training staff (30%) and cost (25%) are identified as the biggest barriers to adoption.
New AI tools are debuting. Certain and Grip are AI-enabled tools that create personalized agendas based on an attendee's information. Salesforceâs Dreamforce uses AI to generate Trail Maps for attendees, and then offers AI-generated âSession Summaries by Einstein.â Erin
Oles, VP of Strategic Events, gives a great summary of how Salesforce used AI at a recent conference VEG co-produced.
Even capturing a photo at an event has become AI-ified. Photier and Premagic use AI facial recognition to snap and send photos at events. They can pick you out in the crowd and share your photo while
youâre at the event |