Reconnecting Nebraska's Farmers and Grocery Retailers

Sponsored by your Nebraska Grocery Industry Association
An educational program produced by Food-Chain Communications and delivered to members of the Nebraska Grocery Industry Association. Farmer Goes to Market was established in 2008 to help bridge the growing gulf between today's grocery retailer and today's farmer, empowering them with full-chain knowledge to carry agriculture's true message to food consumers.


Nebraska's soybean farmers are proud to bring you this information to help answer customer questions
Nebraska soybean farmers and their checkoff are proud sponsors of the Farmer Goes to Market program, realizing that this program provides an integral link in the food system chain. The information provided in this newsletter is a key step in our educational initiative, providing consumers with information on our effort to provide them with a safe, affordable, abundant food supply.


A Message from Kathy Siefken, Nebraska Grocer Industry Association

I am angry. I just viewed the latest "undercover" video by an activist group created to increase public outrage against farmers and grocers. (See the next item below.)

But I'm not angry at the farmers, as the activists hoped I would be. I am outraged at the sick minds that must have gone into creating a video so filled with lies.

It just proves to me once again how important our Farmer Goes to Market program is. This new program provides a unique opportunity for a virtual one-on-one with your Nebraska farmers, and it reveals the real truth about issues like this. The program is absolutely free to members of the food industry as a service of NGIA. Our goal is to help re-establish the natural connection between grocers and farmers and begin the much-needed dialog.  

If you have time for nothing else today, please take just a moment to click here and check out why I feel so strongly about this video and why we should all be prepared to explain it to customers. Feel free to leave me a comment or question.


Kathy Siefken
Executive Director
Nebraska Grocery Industry Association
Navigating the New Foodism:

Ten Lessons We Can All Learn from the Latest Farm Cruelty Expose

Lessons we can learn from the farm cruelty videos aimed at grocers 

The latest undercover video accusing the entire food system of cruelty to animals turns the spotlight directly on you. Watch the video, and then read this perspective from Food-Chain Communications' Kevin Murphy on what we can all learn from the experience. 

Competitive Commodity Insight:
A Different Perspective on the Source
of Food Price Inflation

Whose to blame for rising food prices?Consumers are seeing the headlines everywhere these days: Food prices are skyrocketing. We farmers know shoppers need to blame somebody. But be sure to check out this explanation of the food pricing system. It may surprise you about where the money really goes.


Foresight on Food Politics: Do We Really Need More Animal Welfare Regulation? What Nebraskans Say

How much animal welfare regulation do we need? What this survey saidThe sixteenth annual survey of rural Nebraska attitudes is out. Click here to find out what they say about the need for stricter regulation to prevent cruelty to the state's livestock.

What do grocers and soybean farmers have in common?

Meet your Farmers...

We May be a Corporation,
But We are a Family First

Click here to hear from real Sunmer, Nebraska, hog farmers 

Click here to listen to how this Sumner hog farm of five generations (and closing in on six) manages its land and animals with the best care possible.

Translating Food Technology:

The Surprising Technology that Made Pink Pork Safe

How did farmers make pork safe to cook only medium?USDA just announced in late May it's perfectly safe for consumers to cook their pork medium. But what your customers may find surprising are the technological advancements that have made it possible. Click here to read an explanation of why the old threat of undercooked pork is now virtually gone.  

On the Lighter Side:
Bacon, It's What's for Dessert! for the sweet tooth!
On the lighter side of the retailer news: We farmers love it when marketers think of new uses for our products. But even we couldn't come up with some of these uses for bacon. It only starts with chocolate-covered bacon.