I think what surprised me wasn't that I said "no, we're not doing a ti Cascade", but the reasons I gave. I have come to realise a lot of why we aren't doing titanium anymore isn't commercial, or quality assurance (although both are issues), it's that it doesn't sit well with Cotic anymore.
We've always used steel because we love the fact you can build really durable, long lasting frames out of them. Before we even did a Sustainability Statement for the business, we intuitively knew and liked the way our bikes aren't "disposable", which had to be better for our planet.
Once we realised - through the great work of Reynolds and Trek's sustainability reports - that steel is the lowest impact material you can make a bike out of, it all clicked. Add to this the fact that as offroad cyclists we are very aware of our surroundings and the changing climate, it left us wanting to run Cotic in a way that consistently strives to lower our environmental impact.
Steel has three key attributes which help us keep our impact low:
- It's low carbon impact in production and Reynolds use 100% recycled iron so very little new material is mined to produce our tubes
- It's got high fatigue resistance, so designed carefully and looked after properly it will last ages, and can be repaired if cracks do appear.
- At the end of it's life it can be fully recycled and used again in high quality material with very little carbon impact.
If you're interested, our Sustainability Statement is over on the website.
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