Greetings!
Welcome to our October, 2020 issue of Key Notes - Marketing Keys' monthly newsletter! We hope you are enjoying our beautiful Fall season! Key Notes is an informative, quick read newsletter to get you caught up on all things media and marketing. Our goal is for you to be informed and entertained with the latest media and marketing happenings quickly and efficiently.
|
Lack of last minute shoppers? |
Recently, I headed into my local Costco and I noticed the holiday products were already out including Christmas trees, decorations and gift ideas. I thought to myself that it is barely October and these items are already being marketed.
Holiday shopping season is generally from Thanksgiving through December 25th. This year, however, retail experts expect the holiday selling season to begin in October, earlier than ever. This will help avoid crowds and try to get a jumpstart on shopping amid the coronavirus.
Holiday-related email promotions from the likes of Anthropologie, Crate & Barrel and West Elm have began running in mid-September. The toy brand, Surprise!, has begun its influencer-infused holiday campaign to support the launch of their Remix product. Carter’s, the baby brand, is emailing customers with the subject line, “Last chance to get ready for the holidays.” There’s still time, but retailers are clearly getting a head start. A new consumer survey from global consulting firm AlixPartners found that 49 percent of consumers plan to begin their holiday shopping before Oct. 31.
|
Does Covid also cause hair loss? |
COVID-19 has brought on another side effect - hair loss. Visits to hair-loss product sites and search queries about hair loss reached record highs in August as product sales increased nearly 30 percent year over year.
“It’s not just from the infection. It can be from any psychological or emotional stress. So given the stress of the pandemic, and COVID-19, I’m seeing about 20 to 25 people a week. I would say only a fourth of them actually had COVID at some point. The rest of them are just dealing with increased stress from the pandemic itself.” Says Shilpi Khetarpal, a dermatologist at Cleveland Clinic.
Paid search traffic for the four top hair-loss supplement or treatment providers—GetRoman.com, Forhims.com, Hum Nutrition and Ritual—is up 134 percent year over year. Roman also appears to be investing in display ads, with 12 times as much traffic from display as it got in July, according to SimilarWeb.
According to Numerator, sales of hair-loss products soared 29.3 percent in August compared to a year ago. The market has shifted to e-commerce, as hair loss treatment tends to be a more private purchase. Therefore, a lot of its advertising has gone to digital, omnichannel and direct-to-consumer marketing and away from traditional channels.
|
Are CMOs still getting hired? |
One thing the pandemic cannot stop is the chief marketing officer turnover. There were 243 publicly announced marketing executive moves in the first half of the year, an increase from 2019, according Russell Reynolds Associates. Despite lower marketing budgets and the current pandemic uncertainty, CEOs are not afraid to make changes at the top of marketing departments. CEOs are looking outside their companies for people with skills to adapt to rapidly changing consumer behavior.
Richard Sanderson, who specializes in CMO placements for executive search firm Spencer Stuart, says that CMO hirings dipped in the early months of the pandemic but picked up later in the year. Aetna, Prudential, Kellogg Co., Mazda and Target are among the major companies that hired senior marketing leaders in September.
While hiring is returning to normal levels, CMO hiring practices are not normal. A lot of searches are happening virtually. The good news for CMOs is that companies are paying top dollar for people in demand. Unlike the early days of the pandemic when job candidates were asked to “accept more conservative compensation packages to set the right tone, from the c-suite to the greater organization.”
|
Will this social media app survive? |
A federal judge has temporarily blocked President Donald Trump’s ban on TikTok. U.S. District Judge Carl Nichols granted a preliminary injunction against the ban on new downloads of the video-sharing network. The judge declined to grant an injunction on a separate set of prohibitions scheduled for Nov. 12 that are designed to further curb the app’s use in the U.S.
TikTok’s owner, ByteDance, requested the hold after the president ordered the app to be removed from stores like Apple and Google’s Android. People who didn’t yet have the app wouldn’t have been able to get it, and those who already had it wouldn’t be able to update it. All while ByteDance is in the midst of selling a stake in the U.S. business to Oracle and Walmart. A lawyer for TikTok told the judge that the ban was irrational given that ByteDance is in talks to strike a deal the president himself has demanded.
Trump has called for bans on both TikTok and WeChat, owned by China’s Tencent Holdings, arguing that the apps could give China’s government access to millions of Americans’ personal data.
|
Will pumps become a thing of the past? |
In an effort to combat climate change, California will phase out sales of new, gasoline-powered cars by 2035. This comes as California battles historic wildfires due to global warming.
The executive order would give automakers 15 years to make the transition to zero emissions. Sales of used gasoline-powered cars would still be allowed. The order also directs California regulators to ensure that all new medium- and heavy-duty trucks are zero-emission by 2045. The state has already set a goal of eliminating all net emissions from its economy by the same year.
California is home to 40 million residents and has become the nation’s biggest market for electric cars, many of them produced in the San Francisco Bay area by Tesla Inc. The state has also been locked in a legal battle with the federal government over the Trump administration’s efforts to lower future fuel mileage requirements for gas-powered cars.
|
Here is a recent highlight from Marketing Keys' blog page. Please start following our blogs and let us know what you think.
Get the latest insight here!
|
Get help from 'The Mouse'! |
It all started with an idea. I wanted to create a company in which a veteran of the media world can provide a tremendous service. A solution where I can provide inside information on media planning and media buying to the degree that you can't get anywhere else. We targeted Presidents, Regional Managers, Marketing Directors, CMOs etc. of small and mid-sized businesses. We then went to market with our 'key' differentiator and mission.The company has grown from 2 clients in 2010 to presently close to 2 dozen.
Entering our 14th year, Marketing Keys brings peace of mind to businesses having a former Disney/ABC executive with 25 plus years of strategic media planning, buying and selling on your side. To find out if we can help build on the results that you had started, please reach out to us at roger@marketingkeys.com.
|
|
In just a few weeks, author Mike Donovan's 'Not Free America' book will be released. You may know America as being the Land of the Free. However, this book is an insightful resource of how our constitutional freedoms have been taken away without us realizing it. How can we break free from our abusive relationship with government? For more information, Click Here
Not Free America also has a weekly radio show on some of the top radio station across the country including WLS-A in Chicago, WJR-A in Detroit, KGO in San Francisco and WMAL in Washington, D.C. To tune into the latest and keep updated, check out the Not Free America radio schedule here
|
The Newberry: Did you cast your ballot? |
In 1920, a global war followed by a global pandemic has brought the United States into a deeper relationship with the rest of the world. On the home front, long campaigns for national prohibition and women’s suffrage seem to have reached their end while, in the previous summer, unrest around race, immigration, and the economy show that challenges that have existed since the founding of the republic remain unresolved.
Sound familiar? Travel back in time 100 years ago and you may find many similarities between the periods of 1920 and 2020.
What direction do you chose? Forward into a new decade or a return to the United States at the beginning of the twentieth century?
Learn about the issues, meet the candidates, experience the campaigns, and cast your ballot. Decision 1920 offers a choice where the stakes are big and the consequences real.
Decision 1920 is part of the recurring From the Stacks exhibition series, generously supported by Joan and William Brodsky.
|
Have you caught the latest bus tail campaign for Sacred Heart School? Sacred Heart is taking advantage of traffic patterns downtown returning to near normal levels and receiving great rates due to the country being in a pandemic. For more information on how you can also save big on your our of home campaigns, contact us here
|
Are you Socially Challenged? |
If you are one of the thousands of companies that are challenged to post relevant content daily on your Social Media platforms, Marketing Keys can help!
As a Social Media partner of ours, you will have our Social Media expert managing and strategizing daily on your sites. We will also coordinate all communication so there are no surprises while all of your initiatives are scheduled accordingly.
For more information, please contact Marketing Keys at (312) 291-4630 or you can email us at roger@marketingkeys.com.
|
Fill up your Lead Generation funnel! |
In the days of Mad Men, creativity was everything. The goal was for a brand to be the most creative creating a tag line to resonate with the audience. Now, creativity takes a back seat to targeting through data and reaching your target synergistically through multiple mediums with an integrated marketing campaign. Therefore, your branding would look and feel the same and reach your audience whether they are online or using traditional media like radio, television, out of home, direct mail etc. The goal is for your messaging to reach your target on multiple mediums eventually converting these prospects into sales. Need help navigating this new frontier? We would love to help with the process. |
|
