Greetings!
Welcome to the March 2023 issue of Key Notes - Marketing Keys' monthly newsletter! As we move into the beautiful Spring season, we hope your business is blooming! Key Notes is an informative, quick-read newsletter to get you caught up on all things media and marketing. Our goal is for you to be informed and entertained with the latest media and marketing happenings quickly and efficiently.
|
Will teens be forced to be less social? |
Ever since former Facebook executive Frances Haugen told Congress that the company prioritizes profits over teens' well-being, federal and state lawmakers have attempted to pass laws regulating how social media companies deal with teen users.
In Missouri, Senator Josh Hawley introduced a bill that would ban minors under the age of 16 from social media. In Utah, lawmakers in the Senate passed a bill that would prohibit social media companies from allowing users under 18 to maintain or create accounts, without parental permission. Other states, including Texas, are considering similar laws. However, the bill in Utah is advancing the fastest.
TechFreedom and a group of law professors are warning Utah Governor Spencer Cox that the proposed restrictions will violate the First Amendment rights of both minors and adults. According to them, the law will violate adults' free speech rights by requiring social media platforms to verify everyone's age -- effectively ending online anonymity. Moreover, the restrictions would inevitably extend beyond Utah's borders. The only way for social media platforms to determine who lives in the state is to demand identification from everyone, the letter says.
|
Is your marketing 'Influential'? |
Creator marketing is expected to continue growing in 2023. Brands plan to shift marketing dollars from other media to social creators. The connection between young audiences and strong content engagement is one of the top reasons influencer marketing has become such an attractive channel for brands. A survey by Advertiser Perceptions found that 53% of advertisers plan to increase creator marketing spending in 2023.
Advertisers primarily work with influencers in the mid-tier, ranging between 50,000 to 500,000 followers and macro range of 500,000 to 1 million followers, as they are able to reach wider audiences while still maintaining a personalized fandom experience.
The report also found that short video posts and stories are the most lucrative content type for creators and the most popular medium for marketers. YouTube is the top digital platform used by creators and influencers as well as advertisers, the survey found, while creators are adopting TikTok more than advertisers at this point.
Would you like help matching up your brand with social media influencers that make sense? We have a partnership in place that specializes in this type of marketing and we can assist!
|
Is your brand offending users? |
Although proven to be successful, text marketing can be detrimental to those who don’t use it properly. According to Validity, 96% of shoppers have been annoyed by irrelevant texts about products they have already purchased. And, of those, 28% have stopped doing business with the offending brands, and 14% have left negative public reviews.
A major problem faced by text marketing is frequency. Of those surveyed, 49% feel excessive texting is the most annoying aspect of SMS.
Another issue faced is privacy. At least 70% fear texts might pose a data risk. And, of those, 66% worry about brands selling their data or fear clicking a link leading to a scammer.
SMS is its own marketing beast. A lot of the times marketers don’t know how to incorporate SMS effectively, and often attempt to apply age-old email marketing tactics. These tactics aren’t effective in this medium. On the other hand, when complemented with email, text has enabled brands to reach an array of customers directly on their personal mobile device.
|
Has the movie industry recovered? |
Last month's Big Game included several ads promoting upcoming films. Major studios paid big money to promote already popular films.
Throughout the game, five movie trailers aired nationally from five different studios: “Indiana Jones and the Dial of Destiny” from Disney, “Fast X” from Universal Pictures, “The Flash” from Warner Bros.’s DC Studios, “Air” from Amazon Studios, and “Creed III” from MGM (which is now owned by Amazon). The game also featured a co-branded spot with Heineken for Disney’s “Ant-Man and the Wasp: Quantumania.”
Many studios also took advantage of the pre-game show. The hours leading up to kickoff featured Paramount’s “Scream VI,” “Dungeons & Dragons: Honor Among Thieves” and “Transformers: Rise of the Beasts,” Disney’s “Guardians of the Galaxy Vol. 3,” Sony Pictures' “65” and Universal’s “Cocaine Bear.”
This year’s Super Bowl takes place at the point in the movie industry’s path to recovery after COVID-19. Even though people are returning to theaters, the flow of releases has not yet returned to pre-pandemic consistency due to stalled productions. With longer lulls in between major releases, films may be able to sustain longer periods of profitability. A prime example is “Top Gun: Maverick,” which had a trailer in the Super Bowl last year. The film hit theaters in May 2022 and remained on the big screen off and on through December, becoming the fifth all-time highest-grossing film at the domestic box office, according to The Numbers.
|
How important is your privacy? |
Consumer data is a never-ending discussion. However, how far is too far when it comes to targeting? Marigold set out to find the answer to that in their latest survey. According to most U.S. consumers, ads based on location data are “creepy”. However, ads based on past purchases are “cool".
Most consumers said they would trade their personal and preference data in exchange for discounts and coupons (93%), loyalty rewards (91%), early or exclusive access to products and services (86%), or the opportunity to win a prize (83%). Those findings align with recent research from Capterra that indicates most online shoppers will offer their email (85%), gender (70%), and name (60%) in exchange for discounts.
Overall, it seems that consumers are willing to offer personal details in return for some sort of reward.
|
Here is a recent highlight from Marketing Keys' blog page. Please start following our blogs and let us know what you think.
Get the latest insight here!
|
Get help from 'The Mouse'! |
Whether you've been at your marketing position for 1 year or for 20 years, the pressure to produce and come up with the right strategies to reach your target audience is always there.
Did you hear that the average consumer today is exposed to 10,000 plus promotional messages a day?
Recently, Google put out a study that determined to even exist in a consumer’s mind, a brand needs to make
22 impressions a month digitally with that consumer. Therefore, you really need to make sure you have enough
frequency with your campaigns to get through the clutter in your target’s mind.
I am a 12 year former Disney executive who has discovered the secret sauce on how brands can cut through the clutter and reach their target. Like Disney, Marketing Keys cultivates, values, and encourages creativity, collaboration, and creativity from everyone.
By teaming up with us, we make the process enjoyable.
During my years working for various media companies, it seemed that if a company was not represented by a firm or by a media planner/buyer, then that company was at a disadvantage. Marketing Keys was formed in July, 2007 to more than level the negotiation playing field between advertisers and media companies. We enabled advertisers to have a major leg up in the process.
By leveraging our media experience, our relationships along with cutting edge ideas, we have been able to help generate an incremental 30-35% more in leads and/or conversions for our clients through our programs.
We started Marketing Keys with a simple mission. Help Presidents, CEOs, Marketing Directors, CMOs, Regional Managers and others create the most well thought out, efficient and effective media campaigns.
We may not be perfect. But we will listen to you and always be committed to you. We strive to run our business with passion and humility all with the utmost integrity.
We look forward to empowering you to do your best work.
Until next month,
Roger Keys
Founder and CEO
Marketing Keys
P.S. Thank you for your loyalty in reading our newsletters!
Many have told us how much they enjoy receiving
these each month and how much knowledge they
have gained. If you feel this information is useful to
someone you know, we would appreciate you sharing
it with them.
|
|
We are thrilled to announce that the Amputee Coalition is the latest to join the Marketing Keys family! The Amputee Coalition is the nation’s leading organization on limb loss, dedicated to enhancing the quality of life for amputees and their families.
We are currently working with them on strategies to leverage their video content through national online streaming platforms and broadcast TV to promote, support and advocate for people impacted by limb loss and limb difference.
|
'Madness' takes place here! |
Need a great place to check your brackets or watch your favorite team play in the March Madness tourney? With multiple screens, the hottest wings, the coldest beer all served by the World Famous Hooters girls, Hooters offers you everything you need in an ideal, fun setting! And - on Thursday, March 16th beginning at 6pm - join WJOL-AM and Scott Slocum at the Joliet location to kick off the first full day of the Tournament! You will have an opportunity to challenge the World Famous Hooters Girls in Pop-A-Shot to win some great prizes while winning bragging rights! For the location nearest you, Click Here!
|
What's your favorite Pop-Up? |
What is your favorite Pop-Up Book? The Newberry is bringing back those positive memories and much more in a free exhibition.
Featuring books, maps, and ephemera from the Newberry collection, Pop-Up Books through the Ages traces the extensive history of hands-on reading. Tactile, interactive components can be found in everything from a 1483 astronomical calendar and a 1775 battle map to a 1932 edition of Pinocchio. Viewing these different items in one place, visitors will see how the art, science, and business of pop-up books evolved over hundreds of years.
|
Are you Socially Challenged? |
During my 15 years as a business owner, I have discovered there are many companies out there that are challenged with the task of managing their social media.
It may be that they are confused over the platforms that they should use, the content they should post, how to boost that content and/or the time or lack thereof that goes into managing their social media platforms.
If that is you, we have Gen Z help on the way!
For more information, please contact Marketing Keys at (312) 375-5007 or you can email us HERE!
|
Fill up your lead funnel! |
In the days of Mad Men, creativity was everything. The goal was for a brand to be the most creative creating a tag line to resonate with the audience. Now, creativity takes a back seat to targeting through data and reaching your target synergistically through multiple mediums with an integrated marketing campaign.
Find out how Marketing Keys can help generate (on average) an incremental 30-35% more in leads and/or conversions through our system.
|
|
