September 1, 2026

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1:1 Networking: A Win-Win!

Book Your Sessions for a Chance to Win Multiple Prizes

Thursday, Sept, 17 at the New York State Tourism Excellence Summit

Radisson Hotel, Corning, NY

Some of the best ideas at NYSTIA events happen in a brief conversation with someone who's either been in your shoes, solved a similar problem, or able to brainstorm a solution. The 2026 NYS Tourism Excellence Summit programming includes free, dedicated one-on-one time with experts in PR, international tourism marketing, branding and design, visitor behavior, data analysis, and more. Come with a real question, leave with a real plan:


  • How is AI going to change my organization and my travelers, and how do I get ahead of it for 2027?
  • Are we still buying media the right way, or is our mix outdated?
  • Who is best equipped to support our new rebrand, niche attraction, and/or event planned for next year?
  • What does an authentic, social-first storytelling strategy look like for our destination/attraction in 2027?
  • How do we prove the ROI of our marketing spend to funders and legislators?


🎁 And special this year, book two 15-minute sessions and you're automatically entered to win a fantastic prize:


  • A foldable Oru Kayak with Paddle the 206 and New York Susquehanna Basin Water Trail branding (valued at $499!)
  • Gift baskets featuring locally-sourced wine, coffee, sweet treats and more!


Book your sessions now - your future self will thank you!

Busy summer? Did you forget to register for the 2026 NYS Tourism Excellence Awards & Summit in Corning, NY? No worries - register Now!

In This Newsletter:

Issue Feature:

- Book Your Networking Sessions

- Get Ready for Your Time in Corning

- NYSTIA Tourism Champions Shine at the NYS Fair

- Take the AI Adoption Maturity Assessment


Advocacy:

- Advocacy Masterclass with Josiah Brown

- U.S. Travel Association Update


Industry News:

- Fred Dixon to Return to NYC Tourism + Conventions

- Economic Impact from FIFA World Cup

- Governor Hochul Celebrates Opening of Great NYS Fair

- State Parks Invites Fairgoers to Revisit the Revolution

- Sharon Wyman as Discover Long Island New President & CEO

- Nominate for 2026 Travel Unity Awards

- Take the 2026 Rural Tourism Survey


Events:

- State of the American Traveler

- DMC Partnership Exchange

- Finding Insights that Matter


Marketing Initiatives:

- AMERICA Journal

- ROVA: The Magazine for Epic Road Trips


Job Postings

- Visitor Services Manager, Discover Albany

Get Ready for Your Time in Corning:

Tee Up at the Charlie Daley & Dave Thornton Scholarship Golf Tournament

Date: Wednesday, September 16 | Time: 10 AM – 4:30 PM

Location: Indian Hills Golf Club


Share with your friends, family & network! Put a foursome together or join a team yourself - spend a day on the course for the benefit of NYS tourism students! Details/Register Now

Join Us at the Welcome Reception, Hosted by Destination Hosts, Explore Steuben - Register for Free!

After the golf tournament, join us for a complimentary drink ticket and light fare at the Park Avenue Sports Center provided by our host DMO, Explore Steuben! Optional: For $25, sign-up for a fun round of mini-golf!


Please register (free) so that we can provide a head count to our hosts.

Spend Time at the Corning Museum of Glass:

Create Your Own Glass Masterpiece & Enjoy Free Admission Sept 15-18

Make your own glass with the help of the Corning Museum of Glass' experienced glassworkers on Tuesday or Wednesday, September 15 or 16 and take home a one-of-a-kind souvenir from your time in Corning. Spots are limited, so don’t wait! Reserve Now

🗞️ NYSTIA News

NYSTIA Tourism Champion Destinations Shine at the Great New York State Fair!

The 2026 New York State Fair is off to a strong start! Thousands of fairgoers are stopping by our booth and picking up guides. We’re ensuring every Tourism Champion destination has equal visibility by rotating guide rack locations daily, and discuss itinerary-based road trips to encourage attendees to explore multiple destinations.


We still have volunteer opportunities available between now and Labor Day! Help promote New York State destinations and enjoy a day at the fair with a friend. Volunteers receive two free tickets and a parking pass to the fair. Volunteer Now


📷 Follow us on Instagram for more photos!

NYSTIA in your NYS Fair Booth on August 31


Pictured left to right: Carol Eaton, Distinguished Member Emeritus, 2026 Tourism Excellence Award recipient; Emma Huhtala, Canal NY Intern; Kellie Christopher, Corning Museum of Glass; Nate Gresock, NYSTIA

NYSTIA AI Initiative: Take the DMO/TPA/Tourism Business AI Adoption Maturity Assessment

The team at Rove have designed a survey to gain a better understanding of your destination's current level of AI maturity across key areas. This assessment takes just a few minutes to complete, and all responses will be kept strictly confidential. Take the Assessment

⚖️ Advocacy Matters to You

Advocacy Masterclass with the New York Sherpa

Special Program at the NYS Tourism Excellence Summit

Join Josiah Brown, the New York Sherpa and President of Famous Destination Marketing on Wednesday, September 16th at the 2026 New York State Tourism Excellence Summit for an immersive professional development program designed to help you become a more effective advocate for your organization. Learn More & Register

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U.S. Travel Association Shares Mid-Year Progress Video

U.S. Travel has pushed back where policy is moving in the wrong direction, and pushed forward on priorities that will make travel easier, strengthen our competitiveness and position this industry for long-term growth. Watch their Video

Industry News:

Brand USA Update: Fred Dixon to Return to NYC Tourism + Conventions

Fred Dixon has made the decision to step down as President and CEO of Brand USA, effective November 13, and will return to NYC Tourism + Conventions as President and CEO. The full announcement can be found on the BrandUSA newsletter, fully accessible here

Governor Hochul Announces $3.5 Billion in Regional Economic Impact From FIFA World Cup 2026

Governor Kathy Hochul announced that the FIFA World Cup 2026™ generated $3.5 billion in total economic impact across New York and New Jersey, exceeding the region’s original projected impact of $3.3 billion. The Economic and Fiscal Impact... Continue Reading

Governor Hochul Celebrates Opening of the 2026 Great New York State Fair

Governor Kathy Hochul kicked off The 2026 Great New York State Fair, celebrating the brand new FFA Building and highlighting a series of new and returning agricultural offerings and exhibits that will further connect fairgoers to New York agriculture... Continue Reading

New York State Parks Invites Fairgoers to “Revisit the Revolution” at the State Park at the Fair

The New York State Office of Parks, Recreation & Historic Preservation invites visitors to explore the State Park at the Fair and discover the people, places and stories that shaped New York and the nation during the American Revolution. Continue Reading

Discover Long Island Appoints Sharon Wyman as Organization's New President & CEO

Discover Long Island, the region’s only accredited destination marketing organization, announces the appointment of Sharon Wyman, CDME, as its new President & Chief Executive Officer following a comprehensive search conducted by the... Continue Reading

Nominate for the 2026 Travel Unity Awards

The Travel Unity Awards recognize individuals and organizations helping make travel more welcoming through leadership, community impact, research, organizational action, storytelling, and the work of emerging professionals. Self-nominations are welcome. There is no fee to nominate or apply. Nominate by September 13, 2026

Take the 2026 State of Rural Tourism Survey

The Rural Tourism Network needs your help ensuring that rural and small-town tourism is included in national conversations. Please share 5-7 minutes of your time to take their 2026 State of Rural Tourism Survey (answers confidential). Take the Survey | View 2025 Findings

Events & Webinars:

The State of the American Traveler Survey Findings - September 2026

Online/Virtual | Future Partners | September 9

Learn More

DMC Partnership Exchange

Event | Alon Tourism Solutions | September 10

Learn More

Community Conversation, From Data to Decisions: Finding the Insights That Matter

Online/Virtual | Travel Alliance Partnership| September 10

Learn More

Marketing Opportunities:

AMERICA JOURNAL: New York State Heritage Travel Feature for German Speakers 

Promote your destination, attractions and special heritage in the October 2026 AMERICA Journal feature section! NYSTIA members have the opportunity to feature their destination in the October 2026 New York State section for a discounted rate. Content will be created by America Journal's professional travel writers with your input/requests.


Learn More & Sign Up - deadline extended to 9/11/26

ROVA: The Magazine For Epic Road Trips

ROVA December/January NYS Co-Op Section: Annual State Parks & Historic Sites Destinations


ROVA is a travel lifestyle magazine focused on road vacations, outdoor adventure. All issue participants receive multimedia exposure on rovamag.com with a 728x90 ad banner and those with and those with a ¼ page of larger can submit a blog to match section themes!


Learn More & Sign Up

Job Postings

Visitor Services Manager, Discover Albany

The Visitor Services Manager leads the daily operations of the Discover Albany Visitor Center and ensures the delivery of exceptional hospitality to every guest. This role manages frontline team...Learn More/Apply

Become a Member | Join the Partnership Community

Thank you to our Partnership Community!

WHAT WE DO:

We assist our members in advancing responsible, sustainable economic growth, local job creation, small business success and increased vitality in our destination communities by realizing the potential of New York State's tourism industry.

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