And, I can't wait - for me it is 4 days off (as you know, I don't take vacations, so all long weekends are 4 days for me. If I don't answer your emails on Monday - its because I'm spring cleaning (or better yet, enjoying some sunshine and the fresh out doors) - don't worry, I'll answer on Tuesday!
With that, enjoy the read!
The Business Plan (or Lack Thereof)
Yesterday, I had a conversation with a friend and client that hit a nerve—one we’ve all either witnessed or experienced:
Starting a business on nothing more than a wing and a prayer. No strategy, no roadmap, just hanging a sign and hoping for the best.
I’ll admit it—I started that way too, some 30+ years ago. And while it’s led to a career I love, let’s be real: luck alone doesn’t sustain a business through market swings, pandemics, tech shifts… or even a long weekend without internet.
Because when the unexpected hits—and it will—you need more than a good vibe and a catchy logo.
Preparedness Is Not Boring—It’s Brilliant
It may not be as flashy as a viral LinkedIn post featuring toy figurine versions of ourselves (yes, I’ve included that article too👇), but building a contingency plan, mapping risks, and actually planning for what might go wrong is what makes businesses resilient.
It’s not sexy. But it works.
And since I’m feeling generous, I’m including a free download from our BAAB toolkit this week:
📄 Fuel for Thought – 8 Questions to Spark Real Conversations About Contingency Planning & Risk.
Quick Hits From My Desk
🥚 A 3ft Cadbury Cream Egg exists. Yes, I have photographic proof. Click the egg. You know you want to.
🧠 Book Club Launch! (Scroll Down) This week I’m reading The Resilient Enterprise by Yossi Sheffi—fascinating parallels to what's happening today. History, patterns, and business survival.
👉 Want real, structured conversations about your business strategy with people who get it? Join BAAB — Business Accelerator Advisory Board. We meet, we talk, we plan, we support. And we always have a backup plan.
Because hope is lovely—but strategy keeps the lights on.
Enjoy! Have a great day, a great Easter weekend (I know I will) and if you have a question or comment - email me!
Be Bold. Do Different. See Results.
Until next week,
Debi
TUESDAY MARKETING TIP
Ask 'What if...'
Thinking through best-case and worst-case scenarios helps you make smarter marketing (and business) decisions before you're forced to.
From Our Blog
Contingency Planning - What Is It & Why You Need It
Why contingency planning matters for every business-plus how BAAB and F6A help you prepare, pivot, and protect your growth.
We will feature a book worth reading from time to time. If you have read something recently worth reading - send me an emailwith the title and why you thing it worth the read - we may just post it here...
Amazing How History Repeats
In The Resilient Enterprise, Yossi Sheffi explores how companies like Toyota, Nokia, and UPS have turned disruptions—from natural disasters to terrorism—into competitive advantages by investing in resilience before a crisis hits. Through real-world examples, he shows how flexibility, redundancy, and a culture of preparedness can reduce risk and strengthen supply chains in today’s volatile world.
I am amazed how many parallels there are in the past to what is happening today - from port shut-downs to disasters.... Worth the read!
The Business Accelerator Advisory Board (BAAB) is an exclusive peer advisory and business growth program designed for small (non-competing) business owners ready to scale strategically. APPLY! The First Group Starts April 16th!
Your website is the hub of your marketing - is it a Silent Seller or Just Silent? It should be generating leads for you. If it isn't - Book a call or meeting - we would be happy to have a conversation!
And that's all she wrote folks! I hope you received valuable information in this issue, please feel free to share with a friend or colleague.
Check out our marketing resources, and some of the websites we've built for our clients. Call us any time - we're always happy to help.
Not sure what you need? Book a consultation with one of our team? We'll provide valuable information throughout the strategy session to guide you on the right path... Don't worry, we won't sell unless you ask! Book a consultation today!
