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Pictured here: TOP: The BPN team with Mauricio Sabogal holding Grand Prix award, Deborah Malone, The Internationalist (center); Constanza Peuriot, BPN; and Judge Tim Mickelborough, Thomson Reuters. SIDE PHOTOS: 1.) Grand Prix Winners for Stayfree’s Women of Change: Virginie Haemmerli, OMD with Rowena Millward, Johnson & Johnson Asia Pacific; 2.) Citigroup’s Mark Ingall with BBC’s John Williams; 3.) Publicitas’ Bruce Brandfon with Ed McLoughlin and Dan Arzewski- both of Starcom MediaVest Group; 4.) Gregory Tikhanoff, Horizon Group and Antonio Boulos, BPN MENA with Tim Mickelborough; 5.) Deborah Malone with MasterCard’s Ben Jankowski and John Williams. 6.) John Ekambi, Initiative MENA; Mahdi Jaber, Initiative MENA; Dean Dalson, Lifescan and John McDonagh, Lifescan; 7.) Alice Lee of Dentsu’s Media Palette Hong Kong with John Williams. 8.) Havas Media’s Amy DuPon with Bruce Brandfon; 9.) Jimena Serrano and Claudia Arenas of Starcom MediaVest Mexico with John Williams; 10.) Scott Henderson and Zoryana Loboyko both of PHD Canada with Tim Mickelborough; 11.) Marcia Iacobucci, DDB and John Williams; 12.) Havas Media’s Joe Warren with BBC’s John Williams.

Winners in The Internationalist Awards for Innovation in Media Highlight the Emerging World, Social Causes and Purposeful Branding.

B2B Wins Big; Banking is Back; Provocative Approaches Used for Hard-to-Reach Audiences; Responsible Branding Critical.

Click here to view the complete WINNERS LIST & PHOTOS

Two Grand Prix winners were announced—one for a leading multinational's efforts in India and another for the extraordinary work for little-known University in Peru:

  • Johnson & Johnson's Stayfree "Women for Change" submitted by OMD India showed how the brand with UNICEF encouraged privileged women across India to improve the health and hygiene of underprivileged adolescent girls through a "support a woman" initiative. Aired exclusively on YouTube, Stayfree created a 3-minute anthem to evoke strong reactions about the plight of a girl's journey from childhood to adolescence, which resulted in nearly 1 million girls receiving aid from their more fortunate sisters.
  • UTEC, the University of Technology & Engineering's "First-ever Water Billboard" submitted by BPN Media Connection and MayoDraftFCB Peru encouraged enrollment by demonstrating that innovative engineers can find real solutions to real problems. In Bujama, a small town in Southern Peru that receives almost no rainfall, a billboard was created to convert humidity to drinking water. Not only did the billboard help provide much-needed water to hundreds of families, it awoke young minds in Peru who wanted to change the world through engineering. Applications to UTEC increased 28%.

Denmark's Vestas Wind Systems' CREX program or Corporate Renewable Energy Index which provides transparency in energy use among some of the world's largest corporations, led a number of B2B wins, including campaigns from Emerson, GE, and EDF Energy--all demonstrating levels of innovation traditionally associated with consumer marketing strategies.

Tamanna, a Lebanese NGO that grants the wishes of critically ill children, submitted by BPN/Horizon Media Beirut, won a special Humanitarian Award added by the judges for their September Christmas program. A number of other wins, such as Starcom MediaVest Canada's Grand for Good, similarly showed how campaigns can a make difference for zero cost when marketing professionals provide pro bono solutions.

Other remarkable wins: Follow2UnFollowMe created by by Starcom MediaVest Puerto Rico for the Puerto Rican Correctional & Rehabilitation Department. This daring work helped to deter young people from following a life of crime as intimates tweeted about their daily lives. Also iButterfly by Dentsu's Media Palette in Hong Kong enabled the agency to be positioned as both a media agency and the owner of a unique media that revolutionizes couponing. iButterfly is a mobile gaming experience that combines GPS services, motion sensors and augmented reality to let users "catch" a good deal right out of the air in the form of butterflies on their smartphones.

Banking and financial services made a bold come-back with inspiring work from Citi for their 200 Years Citi initiative, Mexico's GNP for Our Mexico of the Future, Bank of America's Merrill Edge for Face Retirement, Allstate's Equity is ________, and MasterCard's Priceless New York.

Havas Media, Starcom MediaVest Group and OMD on a worldwide basis showed the greatest number of wins. BPN, UM and Initiative, all part of IPG Mediabrands, along with Omnicom’s PHD, demonstrated strong performances from around the globe.

This year, top winning countries included: US, UK, Canada, Colombia, Mexico, Hong Kong and UAE.

On April 11, atop New York's Times Square, some of the world's most innovative marketing thinkers from all corners of the world gathered at an elite Winners Dinner to celebrate outstanding case studies in the 5th Annual Internationalist Awards for Innovative Media Solutions. The Winners Celebration was produced in association with BBC World News, Publicitas, and Thomson Reuters. Among the evening's hosts were The Internationalist's Founder, Deborah Malone, along with BBC's John Williams, Publicitas' Bruce Brandfon and Thomson Reuters' Tim Mickelborough—also one of the judges in the awards.

Gold winners included:

  • Allstate- Equality Is _________; Submitted by Starcom MediaVest Group
  • Bank of America, Merrill Edge- Face Retirement; Submitted by Starcom MediaVest Group
  • Cartel de los Sapos- The Bootleg Version; Submitted by UM Colombia
  • Citigroup- 200 Years Citi; Submitted by MEC US
  • Durex- Team Durex; Submitted by PHD Hong Kong
  • EDF Energy- Social Media Light Show; Submitted by Havas Media London
  • Emerson- It's Never Been Done Before; Submitted by Fleishman-Hillard, OMD, DDB
  • GNP- Nuestro Mexico del Futuro; Submitted by Havas Media, Havas Sports, Teran TBWA Mexico
  • iButterfly- Turning the Sky into a Canvas; Submitted by Media Palette (Dentsu) Hong Kong
  • Konami- Enter the Game; Submitted by Havas Sports & Entertainment, Spain
  • Lifescan One Touch- Simple Touches, Better Life; Submitted by Initiative Media Group Dubai
  • MasterCard- Priceless New York; Submitted by UM US
  • Pedigree (Mars)- From Shelter to Stage: Annie the Musical; Submitted by Starcom MediaVest Group US
  • Puerto Rican- Correctional & Rehabilitation Follow2UnFollow; Submitted by Starcom MediaVest Puerto Rico

To see the complete list of winners, go to: A video montage of all winning work, case studies and photos will be available online later this week.

The Internationalist Awards for Innovation in Media are inspiring case studies scored for insights, strategy, and results across all product categories and reflect the way companies market their products around the globe. Unlike many awards that cite the best in a single product or media category, The Awards for Innovation in Media enable all case study entries to compete equally across all classifications; winners are those with the highest point scores.


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