Winter News   February 2023   Vol.14 No. 4
In this Issue

  • Our New Home!
  • AHG Honors David Winston RH(AHG)
  • Hawthorn Solid Extract Wins Again!
  • Beauty from Within
  • Reformulations
  • Sustainability Report
  • David Winston's Students: Where are they Now? Jennifer Noble
  • Media Update
  • Sales, Deals, Rewards and More!
  • Herbal Jeopardy Contest
  • 2023 Herbal Salon Schedule
  • Herbalist Training Program Information
Our New Home!
Moved! We are very happy to be in our new location!
  • So much more room! Increases production capacity for liquid and solid extracts.
  • Each operational area now has dedicated space. Rooms for
  • garbling,
  • grinding,
  • calcining,
  • equipment wash down, and more
  • Classroom space for David Winston’s Center for Herbal Studies herbalist training program for those attending in person, and for other education events.

It feels good to have brought new life into a long dormant area by repurposing a building that had been empty for over 20 years.
We kept sustainability as a priority for our move.
  • Reusable crates were rented rather than relying primarily on boxes, and those boxes that were used were repurposed.
  • The only moving material bought was pallet wrap, which was donated to a local organization that turns it into park benches.

Our phone number is the same,
but our new address is:
401 E Washington Ave.
Washington, NJ 07882

AHG Honors David Winston RH(AHG)
Herbalist & Alchemist founder and president David Winston, RH(AHG) was recently honored by the American Herbalists Guild for 31 years of service as Chair and co-founder of the AHG Admissions Review Advisory Committee. The Admissions Review Advisory Committee ensures a core level of knowledge and experience in the practice of botanical medicine that reflects a meaningful standard to herbalists themselves, to consumers, and to other health professionals and institutions, indicated by the letters RH(AHG) after an herbalist’s name.

The American Herbalists Guild was founded in 1989 as a non-profit, educational organization to represent the goals and voices of herbalists specializing in the medicinal use of plants. The Guild promotes clinical herbalism as a viable profession rooted in ethics, competency, diversity, and freedom of practice, and supports access to herbal medicine for all and advocates excellence in herbal education.
I was honored to be a recognized alongside my colleagues and friends, Christopher Hobbs and Michael Tierra, for our long service,” David said. “The ARB has worked diligently for 32 years to create meaningful, relatively objective, and fair admissions standards and processes so that we can effectively gauge the qualifications and level of training of applicants for AHG professional membership. Our goal has been to honor all herbal traditions and find ways of understanding a practitioner’s level of competence, knowledge, and experience.”
Hawthorn Solid Extract™ Wins Again!

David Winston’s Hawthorn Solid Extract™ won the
Delicious Living Functional Food award in two categories!
Functional Food category (Gold/Retailer Choice)
Functional Food category (Silver/Consumer Choice)
We were all thrilled when David Winston’s Hawthorn Solid Extract™ was chosen as Botanical Product of the Year by NutraIngredients-USA last summer, but are over the moon to have it win two awards in such a short time. And with the doubled solid extract manufacturing capacity we now have, even more people will have the opportunity to experience its heart health benefits in the future.
Beauty from Within
Beauty from Within is the latest trend in the cosmetics industry, but in many ways what they are describing has been a part of traditional medicine and health knowledge for millennia. When you take care of yourself, you’re going to look better, and feel better physically and emotionally. 

So pretty packaging aside, the reality is this is how we have used herbal products – teas, tinctures, and oils – for thousands of years to stay healthy, feel vibrant and look good. Beauty from within is really about taking care of yourself.

From time-to-time David changes some formulas, usually because certain herbs have become difficult to source in the quality we insist upon, or because his ongoing studies convince him that a different herb will work even better, or both. With that in mind, we are discontinuing a 2 simple extracts and reformulating those combination formulas that contain them.
  • Cramp Bark, which is popular but David thinks Black Haw makes a superior extract, and is more available.
  • Roman Chamomile, which has become extremely difficult to find.

  • Full Moon: Chamomile replaces Roman Chamomile
  • Old World Bitters: Horehound replaces Roman Chamomile

 Here’s what David wants you to know:
“As with any situation where we try to give substitutes, it depends on why someone is taking an herb because they have multiple activities. 
  • Roman Chamomile is similar to German Chamomile as a carminative. The German Chamomile tastes better, but is less bitter (so not as good a digestive bitter).
  • Roman Chamomile also has superior antispasmodic effects. 
  • So as a bitter, substitute any bitters formula,
  • As a carminative - use German Chamomile,
  • As a GI antispasmodic - use Wild Yam, Cyperus, Catnip. 
  • As a Uterine antispasmodic - use Black Haw, Cyperus.

  • Black Haw and Cramp Bark are closely related botanically, chemically, and virtually identical medicinally.
  • Based on my clinical experience and that of the Eclectic Physicians, Black Haw is slightly stronger as an antispasmodic. I definitely prefer it. 
  • It is funny that Cramp bark got the common name based on this usage when for most of the 1830s-1940s, Black Haw was definitely the preferred species!”
Sustainability Report
Herbalist & Alchemist, the first herbal products company to become a Certified B Corp, has released its 2022 Sustainability Report which shows that the company has once again made significant headway. The report, which recaps sustainability progress made in 2021, outlines the many aspects of the company’s efforts, including reaching the milestone of zero waste.
H&A Events
Expo West Herb Walk
Wednesday, March 8 | 1:00 - 5:00pm
Meet at Hilton, Outside Bus Loading Zone
Take an Herb Walk with David Winston as well as other prestigious herbalists. The American Herbal Products Association (AHPA) Herb Walk will visit the nearby Fullerton Arboretum for a guided tour of this beautiful 26-acre botanical garden on the campus of California State University. Hearing from experts about various herbs and their traditional uses will make this event one of the highlights of your visit.

This event has been SOLD OUT
Please remember next year to register early.
Southwest Conference on Botanical Medicine 2023
Online from March 24 – March 26, 2023
Sunday Livestream Events with David Winston:
9:00 AM – 10:30 AM, Arizona and Pacific Time
Detoxifying the Body: The Clinical Use of Alteratives, Depuratives and Antidyscratics
11:00 AM – 12:30 PM, Arizona and Pacific Time
Panel Discussion: Botanical and Other Therapies for Long COVID

David Winston’s Students: Where Are They Now?

Jennifer Noble is the co-proprietor of Second Nature Health Food store in Kutztown, PA. with her business partner, Charlene Sheetz. She completed David Winston's Center for Herbal Studies Herbalist Training Program in 2022. Jennifer continues to research natural food and medicine, help community members, and build on the legacy that Elaine Kilgannon started in that store 26 years ago.
Jennifer & Business
Partner, Charlene
Media update
Beth Lambert participated in Nutritional Outlooks’ Women In Nutraceuticals Roundtable: Women Leading Nutraceutical Brands panel discussion. It’s a fascinating discussion with remarkable industry leaders, well worth your time.
NutraIngredients USADavid on Growth in the Herbal Industry
The news of David’s being honored by AHG inspired NutraIngredients to interview him about the history and evolution of herbalism.
WholeFoods MagazineStress? Tired? Enter Adaptogens Called “the Category of the Decade,” adaptogens are the herbal answer to the 2020s. H&A CEO Beth Lambert adds “Stress isn’t going away, but adaptogens are uniquely suited to helping the body withstand its effects and regain balance.”
Sales, Deals & More
My H&A Wellness Rewards
(Wholesale Accounts Not Eligible)
New Awards were recently placed on accounts.
Check your Active Promotions to see if you earned a discount!
Herbal Jeopardy Contest - Winter Edition   

Answer correctly & you will be entered into a drawing to win an H&A "Coupon" worth $50.00 towards future purchases of our quality products.  
Our Fall Contest Winner was Dana M. from WA, but Congrats to all who answered Coryceps & Reishi, botanical names "Cordyceps sp. & Ganoderma spp."
David Winston's Herbal Salon 2023 Schedule*   

Wholesale customers: Want to deepen your herbal knowledge but don't have much time? Spend an hour a month in our Herbal Salon. 
An exclusive educational opportunity for H&A wholesale customers, David Winston takes on a topic and provides in-depth information on the effects of various herbs, including those in his targeted formulas. You have the opportunity to ask questions as he teaches. 
  • Open to Herbalist & Alchemist wholesale accounts
  • Online once a month on Wednesdays at Noon - Eastern time
  • Practitioners or health food store employees who wish to receive an invitation, contact

2023 schedule:
MAR 1 - Seasonal Immune Responses
APR 12 - Adaptogens
MAY 3 - Women's Health Concerns 
JUN 7 - Men's Health
JUL TBD - Unlocking the Chains,
Supporting Herbs for Drug Withdrawal
AUG TBD - Chronic Fatigue Syndrome
SEP 6 - Children's Health
OCT 4 - Managing Pain Relief
NOV 1 - Endocrine Health
DEC 6 - Ask the Herbalist
*Dates and Topics are subject to change 
David Winston's Center for Herbal Studies  

Want to learn more about herbs? The current class started September 2022 and students are now deep into their herbal studies. This is a wonderful opportunity for anyone who has ever wanted to study herbs in depth. David and his amazing group of teachers are top of line. David's past students use their training in a variety of ways: clinical work, research, hospital care, product manufacturing, retailing and educating. 

Herbalist & Alchemist
401 E Washington Ave. Washington, NJ 07882
800-611-8235 | Fax 908-689-9020
First Herbal Supplement Company to become a Certified B Corporation