A little planning fosters sales
Middlebury Natural Foods Coop has mastered the art of customer engagement. Farm to Plate has often used their front entrance displays to showcase easy to shop, complementary displays.
Admittedly it takes forethought, organization and team work to construct weekly specials. However, the results show up at the register in consistent revenue while providing creative, easy to cook choices for customers. This display features "game day" chili and quesadillas with the primary ingredients needed to make a feast for that first Sunday in February.
Just recently they created a sales display that featured pad Thai generating huge sales. Customers have learned its a good time to stock up on pantry items or stock the freezer with meat on special.
They consistently include Vermont food producers in their weekly promotion. These
Rooted in Vermont
food manufacturers often participate in sampling the same week as the special. This is a major win for customer engagement, increasing local food visibility, while generating strong sales.