-- Winter Share Starts This Week --



ATTENTION: Check the Pickup Times.

Winter Stops have different times than Summer.


Good Afternoon Trevor-

 

Thank you for joining us for Winter Season. This week is Week 1 of 15. I do want to draw attention to a few administrative things:

  • Winter Season is Weekly for the first 3 weeks, then starts going every other week. You will receive your regular Tuesday newsletter on pickup weeks as a reminder.
  • The pickup times are slightly different than summer. Please see the chart below.


Sincerely,

Trevor Clatterbuck and the Fresh Fork team


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The Pickup Schedule

Weekly Promotions

Mushroom and Swiss Steakbuger Bundle - $20

The grill might be in the garage for winter, but there is still the cast iron pan for a good burger.


Kit includes:

  • 1 pack steakburgers, 4 ct (1.25#)
  • Hamburger Buns, 4 ct
  • 8 oz piece swiss cheese
  • 1 large candy onion
  • 6 oz shitake mushrooms

Apples - $0.50 off per lb


Last week we had 13 varieties of apples. This week we have 9. It's really apple season's prime time!


Days like today are perfect for the last varieties, like goldrush, that we are waiting on. The clear, sunny days and cold nights help the tree produce sugars to prevent the fruit from freezing. This time of year has the best eating apples.


This week's varieties:

Pink Lady

Ludacrisp

Honeycrisp

Evercrisp

Snap Dragon

Gala

Melrose

Empire

Granny Smith

McIntosh

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Trevor's Op-Ed. A Food System State of the Union...

I was reading an article last night titled "Food Makers Pitch Specials Again," in the Wall Street Journal. The summary was that for the first time since the pandemic, sales of food on promotion pricing has reached and exceeded a pre-pandemic level. According to the survey quoted, total units of grocery purchases are down this year vs last year by 2%, while the number of items bought on promotion is up 6%.


Reading between the lines, there are several factors driving this.

1) Prices on grocery are up 33% since 2019.

2) Consumers are trying to stay on budget and get more bang for their buck.


The article talked a bit about restaurants, too. That the average fast food restaurant prices are up 40% and consumers are starting to eat out less. The article pointed out that corporate restaurants are trying to keep the seats full by offering value items.


The price of food is a hot topic with the small farmers. I'm kind of an outcast in that I'm looking to keep prices low. When someone hears "local" or "organic" the first association is often "expensive." This isn't true. As you saw with the summer share, many of you probably struggled to eat everything each week.


As small producers and marketers, we have to be concerned that the customer is going to look at their food budget and trade us in for cheap, commodity food. My argument to other growers is that we should look at this as a this time to build market share, and to only raise prices as needed to cover additional costs. It is more economical to eat whole foods, so if we can get them to the dinner table at a reasonable price, the market of folks eating this lifestyle should grow.


I also get the macro level questions, like "Where are food prices going?" I think the answer to that is up to each of us. If we can keep the government out of it and let the markets correct, we'll see a few options. 1) Consumers may settle for higher prices, or 2) They will find alternatives, such as scratch cooking, buying from the local farmer, or growing their own.


I share all this to say Thank You for Choosing the Alternative - Good Food. And thank you for riding the roller coaster that is the local growing season.

Week 1 Bag Contents

OMNIVORE

Broccoli

Cauliflower

Romaine Lettuce

Celeriac

Honeynut Squash

Shallots

Apple Cider

Radishes

Whole Chicken


VEGETARIAN

Broccoli

Cauliflower

Romaine Lettuce

Celeriac

Honeynut Squash

Shallots

Apple Cider

Radishes

Brussels Sprouts

Mushrooms

Feta

Eggs


CARNIVORE

Ground Beef

Boneless Pork Chops

Italian Sausage Links

Whole Chicken

Chicken Stock


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