January 4, 2017
Issue #5
Welcome to our 5th CJF Marketing International newsletter, developed to keep our industry friends up to date and informed on important issues. We also like to recognize client achievements. We invite you to read on and then please feel free to pass on to your colleagues. Have something going on at your center you want covered? Please send details and images to Christina@CJFMarketingInternational.com

We would like to welcome Zachary Rosner!

The CJF Marketing International team would like to welcome Zachary Rosner as Marketing Administrator. Zach will assist Christina with trade shows, e-blasts, press releases, databases, as well as other office needs. Zach attended Centenary College and received his Bachelor of Science in Business Administration with Concentration in Sports Management and Marketing. Welcome Zach!
Client Spotlight

Fashion Outlets of Las Vegas
New Year Celebration 

On February 11, 2017, Fashion Outlets of Las Vegas proudly presents their 4th Annual Chinese New Year Celebration. There will be a live Lion Dance by Lohan School of Shaolin, additionally, there will be live Vegas Show Girls available for meet and greets with free photo opportunities. Merchants will be invited to provide product demonstrations, and there will be a drawing for prizes and gift cards on social media.

Upcoming 1st Q 2017 Trade Shows for 
CJF Marketing International  
January 14-17, 2017

ABA (American Bus Association) Marketplace in Cleveland, OH
January 26, 2017
TravMedia's International Media Marketplace in New York, NY
February 5-8, 2017

IITA (International Inbound Travel Association) Summit in Biloxi, MS
February 8-9, 2017
NAJ (North American Journey) Summit West in Marina del Ray, CA
February 20-23, 2017
Go West Summit in Reno/Tahoe, NV
F ebruary 26- March 2, 2017

N TA (National Tour Association) Travel Exchange in St. Louis, MO 
March 8-12, 2017
ITB Berlin in Germany

Week of March 27, 2017
Brand USA China Sales Mission in China

Trends, Stats & Other Updates

US Cities Expect Influx of Chinese Tourism

Read about how US Cities, such as Las Vegas, will be welcoming 200 million Chinese Tourists very soon. Las Vegas McCarran International Airport just celebrated its first non-stop flight from China.

Meet the new generation of Chinese travellers: The Millennials

Read about the rise of the next generation and how 415 millennials represent one third of the Chinese population. They view themselves as travellers, not tourists. WeChat and Mobile are the must-have marketing channels.

Travel Trends 2017

Some trends that will be beneficial for shopping/dining destinations are focusing on hyper-personalization for visitors, incorporating VR and AR into selling the destination, and continuing to focus on the customer's mobile experience, including mobile payments and location based services. 

Click here to access the article:

Quote of the Day

"A new brand, service or product is only started by the company; it's finished by the customers."
Alex Castellarnau from Dropbox Team

The CJF Marketing International 



Southern CA



For more information, contact Carolyn J. Feimster, CRX, CMD at Carolyn@CJFMarketingInternational.com

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