New York, NY - October 13, 2010 -- Since the magazine's inception in 1937, Woman's Day has published a bible verse on its table of contents page. Now with the latest immense popularity for apps, the fourth-largest magazine in the U.S. has created Woman's Day Faith & Action available for only 99 cents.

The mission of Woman's Day is to help readers Live Well Every Day, in all areas of their lives. This app is a natural extension of the magazine, and will deliver daily inspirational bible messages as well as actionable tips they can take to impact their lives.

"We have gotten tremendous feedback from readers on the bible verse we publish in each issue of the magazine. Faith & Action bridges inspiration with service - giving users suggestions to personalize the messages by taking action on them" says Carlos Lamadrid, Senior VP/Chief Brand Officer of Woman's Day.

Woman's Day Faith & Action sends a daily verse accompanied by a reflection on the meaning behind the words--written by renowned theologian and author Dr. Beth Kreitzer--as well as suggested, easy actions women can take to apply the verse to their daily life.

Dr. Beth Kreitzer notes, "the Bible offers us many messages for making our lives better. With this app we hope to give users faithful reminders of those words and the power they can bring to their daily lives everyday."

Also, Faith & Action users can create a library of their favorite verses and share them with family and friends via Facebook, a Twitter account, or email. This motivational app is user friendly-with adjustable font size and type (for easy reading by anyone) and incorporating the new multitasking feature which allows users to easily switch back and forth between Woman's Day Faith & Action and other apps, without slowing down performance.

Woman's Day Faith & Action is available for only 99 cents for iPhone or iPod touch owner from the App Store (www.WomansDay.com/FaithandAction).