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By Dedria Cruden
The WIP 2025-27 strategic plan has been drafted, and now the critical phase of implementation begins. Success hinges on a commitment to:
- Communicating to all stakeholders
- Prioritizing and allocating resources
- Assigning accountability
- Analyzing results and adapting to change
The initial step in stakeholder communication was a webinar held on April 29, where the strategic planning team presented the plan and discussed its potential impact. Members are able to access the webinar by clicking here.
The next crucial step involved forming teams to address the six established goals. The following teams have been assembled:
Goal 1: Increase funding for grants, outreach, and education initiatives
Lesley Gilbert leads this team, with members Lynda Kaplan, Liz Castrillon, Becky Hauk, Liz Clist, and Dedria Cruden. The team is actively seeking additional members, particularly those with expertise in planned giving and major gift campaigns. Interested members can contact Lesley at lch1687@aol.com. Strategies to receive initial attention are increasing the average contribution per member and working with the Grants Committee and the Community Foundation of the Lowcountry to test the feasibility of a special campaign to address a specific community need.
Goals 2 & 3: Increase membership to 250 by July 2027 and Increase member participation
Kaye Black and Margaret McManus are co-leads for these goals and team members include Dee Colello, Cindy Drankoski, Martha Fortson, Myriam Mackey, Linda Mikkelson, Peaches Peterson, Cindy Smith and Dedria Cruden. WIP members interested in joining this team should contact Kaye or Margaret at kblackhhi@gmail.com or sandcrab1960@gmail.com. At the kickoff meeting on June 3 the team will determine action steps for each strategy, determine timelines for action steps, and establish metrics to measure progress.
Goal 4: Develop a comprehensive communication plan
Gigi Maxfield and Vicki Olson are co-leads for this goal and are seeking women with social media skills and fresh ideas for reaching diverse groups of women across the Lowcountry to join them. Interested members can contact them at gigimaxfield@hotmail.com or olsonvicki12@gmail.com. Their first priority will be updating WIP’s marketing materials and website—especially streamlining the process for joining WIP online. They also plan to invite members to contribute content suggestions for the newsletter and welcome thoughtful ideas that highlight WIP’s community impact, involvement, and inspiration.
Goals 5 & 6: Develop a comprehensive education plan on philanthropy and community issues and Develop a WIP youth philanthropy committee to educate young women about community issues and the role of philanthropic organizations
Pamela Stone leads these combined goals, supported by Colleen Beach, Mary Noonan, Carole Galli and Janet Porter. The team welcomes additional WIP members, especially those with backgrounds in adult education, evaluation, philanthropic giving tools, and youth/young adult programming. Pamela can be reached at pamelastoneglobal@gmail.com.
Each team has a kickoff meeting scheduled during the next few weeks. Over the summer, teams will research best practices from other philanthropic organizations to ensure they are well-prepared to "hit the ground running" this fall. Stay tuned for more updates!
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