Brian Hawrysh, CEO of the BC Wood Specialties Group Association, Comments On the Announcement From the BC Government On Its Plan To Defer 2.6 Million Hectares of Old Growth Across British Columbia.

Langley, B.C. – Brian Hawrysh, CEO of the BC Wood Specialties Group Association, comments on the announcement from the BC Government on its plan to defer 2.6 million hectares of old growth across British Columbia.

This week’s announcement from BC’s government on old growth harvesting deferrals was at the same time confusing and potentially devastating to British Columbia’s Forest products industry and more than a hundred forestry dependent communities throughout the province. Equally concerning, is that BC’s value-added wood products manufacturers will likely bear a disproportional share of the job losses that will result from the planned deferrals.
Wood First
Re-engage Your Customers - November 25, 2021
In-Person or Online Via Zoom | 8:30 AM to 4:00 PM | $129 Per Attendee

When you hear the word COVID, do you think about how your business will need to change? What do you need to do differently to “Re-engage” back with your customers or to generate more sales post-COVID?

Many companies have been forced to make drastic changes to their operations. The way you communicated with customers and prospects or generated sales in the past may not be effective in the new reality.

In this interactive training session, we will give you some tips and tactics on how you can refine and, in some cases, redefine how you will interact with your customers and prospects as well as grow your sales. You will learn how to create a post COVID prospecting sales plan that will contain a mix of activities appropriate for your business and market.

We will focus on the following areas:
  • Dealing with Change
  • Defining Excellent Customer Service
  • Understand and create Rules of Engagement with People
  • Learn how to Effectively Communicate with People
  • Understand the Psychology of Selling
  • Understand Why and How People Make Decisions
Wood First: General Assessments

General Assessments are a free, confidential conversation with BC Wood that will help identify the specific areas limiting your company’s growth. Typically, there are three general areas of concern for most value-added wood manufacturers: Marketing and/or Business DevelopmentTechnical Expertise, or Product Development and Design.

Once the assessment has been completed and gaps to growth identified, we will work to develop programming intended to build the skills and capabilities within your company. BC Wood can help by providing cost-shared professional business development services at your company level, or to groups of companies with like needs, either related to business organization, marketing, product development, or enhancing manufacturing processes.

For now, all assessments are done virtually, but once it is safe to travel, we would be happy to meet you at your place of business! Please contact Kit Crowe at to arrange your general assessment.
UBC - Industrial Wood Finishing Certificate Course
A unique Industry Training Program
This part-time online training program with a one-week hands-on practical session is North America’s most comprehensive wood finishing certificate program.
The certificate program provides participants with a broad understanding of the field of wood finishing. It's designed for individuals who have some general experience in wood finishing and would like to expand their knowledge.  
Once completed, learners will have knowledge and experience to do the following:
  • Understand why the finish is applied to wood and how wood properties affect finishing
  • To be able to identify the best finishing system based on the end-use
  • Trouble-shoot wood finishing problems
  • Design a safe and efficient finishing facility
This course will provide you with the knowledge and tools to start a finishing business, or to improve an existing one.
Starts January 10, 2022– April 8, 2022
One week intensive practical – April 4 - 8, 2022
Space is Limited, Register Now!
Tel: 604 822-0082
The Best In Our Own Backyard: Mass Timber and Prefabrication in BC (Highlights of the 2021 Timber Building Tour)
Meike Siegner & Jaime Millan

While CAWP has led tours to Europe for more than a decade, the 2021 event summoned forest sector and construction professionals, specifiers, and researchers to tour leaders in mass timber components and prefabricated building systems across the Province. As Jason Chiu, Managing Director of CAWP and tour organizer, enthusiastically remarked to the group: “We don’t need to travel elsewhere to see mass timber and prefabrication in action. Everything can be experienced in our own backyard in BC”.

Demand for engineered wood products continues to spike, undisrupted by pandemic events and record-high lumber prices. In 2020, the global market for cross laminated timber (CLT) alone exceeded US$1 Billion, a value that is expected to triple by 2027. While Europe still accounts for the majority of CLT output volume and production capacity, North America is quickly catching up – and that’s good news for the economy and the environment! The tour showcased how BC-timber building companies push the envelope in manufacturing and design to support the shift toward greater speed, efficiency, cost-savings, and much needed carbon emission reductions in construction.
2021 Wood Design Luncheon Conference
Wood WORKS! BC - Canadian Wood Council

November 26 | 9:00 AM PST - 2:00 PM PST

The Wood Design Luncheon Conference is tailored for decision-makers in the design and construction industry as well as local government officials – architects, designers, engineers, technologists, builders/contractors and building officials.

This conference will include three unique presentations, each 1-hour long, networking opportunities, as well as suppliers on hand to discuss innovative building products for your next project.
BC Wood Program Updates
BC Wood Is Excited To Announce A New Digital Marketing Campaign Promoting BC Value-Added Wood Products To The Province’s Architect And Designer Community.

The campaign will be an emotional pitch to feel good about sourcing value-added wood products from our own backyard – for sustainability benefits, economic benefits, support for local businesses, a healthier lifestyle, beautiful aesthetics, and to be on the good side of climate change. This brand-new series will run for 3-months, starting the new year off strong from January, across social media platforms featuring interviews with manufacturers, their products, projects, and facilities.
The WRLA Building & Hardware Showcase
Kit Crowe |

BC Wood will be organizing industry participation at the WRLA Building & Hardware Showcase at the RBC Convention Centre in Winnipeg, on January 19 – 21, 2022.

The WRLA Building & Hardware Showcase is one of the largest gatherings of the lumber and building materials industry in Canada, bringing together the industry's top decision-makers and opinion leaders. The show provides networking opportunities where exhibitors and suppliers can get their products in front of a diverse range of buyers in the industry to develop new markets, generate sales leads, and gain national exposure.

Exhibition space is limited, so for more information regarding participation at the WRLA Building & Hardware Showcase in BC Wood's pavilion, please contact Kit Crowe at
Building Connections Mexico & Latin America
January- March 2022

Through BC Wood’s in-market and online activities over the past seven years, BC value-added wood manufacturers continue to develop on-going and new business relations with Mexico’s Industrial Wood Market, and have been pursuing Pre-built Housing, Timber Structures, and Cabinetry opportunities with Mexico & Latin America’s Architectural communities.

From January – March 2022, this online activity will provide market intelligence and mentoring to BC companies, prepare some sales tools, and then arrange on-line business-to-business meetings with pre-qualified potential partners primarily in Mexico, including Importers, Distributors, Architects, Builders, Developers, and Manufacturers.

As travel opens-up, this activity will act as a precursor to BC Wood’s Trade Mission to Mexico & Latin America scheduled for August 2022. You will then be able to meet directly with the potential partners made through your online connections, as well as meet new contacts which we will coordinate for you in market.

BC Wood member Cost: $875 + GST (application deadline is December 15, 2021)

For more information contact: Ken Hori E:
Spring Cottage Life Show 2022
March 24-27, 2022, The International Centre, Mississauga, ON

The Spring Cottage Life Show is the unofficial kick-off to cottage season for 39,000 cottagers. In one of Canada’s hottest recreational property markets, the show attracts an elite consumer: high household income, high net-worth, dual home owners. In these ever-changing times, the Cottage Life Shows are dedicated to the health and safety of the attendees, exhibitors, partners, and employees. As such they will be implementing new protocols to address the COVID-19 reality. This may include measures such as mandatory face masks, timed entry for attendees, one-directional aisles, and full-side drapes on all booths. Don’t miss your chance to join the more than 600 businesses that come together to capitalize on this unique opportunity each spring! 

BC Wood member cost: $2,195 + HST (application deadline December 8, 2021)

Trade Show Exhibit
10’ x 10’ booth space, including drapes, carpet, electrical, 6’ draped table and chair

Building Connections Event
One day Building Connections Event prior to the trade show – pre-set meetings with key Builders, Architects, and/or Distributors in the Greater Toronto Region.

For more information contact: Ken Hori E:  
BC Wood And Member Companies Participation In The NAWLA Traders Market
Dave Farley |

BC Wood and member companies participated in the NAWLA Traders Market, live and in-person for the first time in over 20 months. The “annual” event, except for last year, took place in Louisville Kentucky, the birthplace of bourbon, KFC and Mohammed Ali. Given that it was my first time traveling into the US in a very long time, it was also an amazingly difficult place to get to - taking a little under 12 hours to get from Vancouver to Louisville.

Now onto the main event. The folks at NAWLA informed me that they had almost 800 people registered and by mid-day Friday, 720 people participated in the event. That is impressive and a lot more than any of the BC manufacturers were expecting. The traders floor was busy, not to the level of previous years, but busy enough that manufacturers got to meet with some important US distributors. As one BC manufacturer commented,” I actually had time to have valuable conversations, face to face, with people I haven’t seen in almost two years”. The interest in getting together was probably best experienced at the NAWLA opening reception, which was well attended. I will admit, it was somewhat disconcerting being in a ballroom full of people, all shaking hands and chatting away.

In the end, I was pleasantly surprised with the NAWLA event. It brought a relative sense of the “return to normalcy” for business and gave the impression that the difficult times of the pandemic are behind us. Don’t get me wrong, travel is still not easy, especially with the negative PCR COVID tests needed to return to Canada, but that’s another story. It did feel good to meet directly with people again, and with all the exciting market development activities that we have scheduled in the next 6 months, I encourage you to reach out and see if they are a fit for your company. As always, I can be reached at or on my cell at 604-728-8786.
Japan’s Borders Reopening to Business Travellers
Jim Ivanoff |

While it cannot be said that anything is “normal” yet, coming into November an air of normalcy has returned with big crowds once again expected for the upcoming Japan Home and Building Show. The country’s impressive vaccine drive at the end of the summer has brought daily COVID cases down to under 150 a day nationally, with only 15 reported for Tokyo on the day we set up for the show. As a result, the economy has been almost completely reopened since October. Businesspeople in particular are taking advantage of the newfound freedom and are out and about visiting with clients and suppliers.

Unfortunately, after the big increase in cases during the Olympics, the Japanese government has been reluctant to reopen the borders. This is particularly true as the governing party did not want to risk another spike in the lead-up to the election at the end of October. However, Japanese businesses and foreign chambers of commerce have been pressuring the government to relax the border controls as both tourism and international trade have been stifled.
Industry News
Industry Special: Designing for Disaster with Wood

Fire halls, police stations, health care facilities, schools, and other essentially service buildings must meet rigorous seismic requirements and be able to withstand the impacts of a natural disaster. At the same time, governments are looking for sustainable building technologies to help mitigate climate change and meet emission targets. To meet these two goals, an increasing number of communities are looking to mass timber as a solution that can cut carbon while delivering safe, resilient structures able to resist seismic forces 1.3 to 1.5 times those for a regular building.
Judson Beaumont: His Impact, His Legacy And Its Future – Elen Danielle The Inaugural Judson Beaumont Emerging Artist #Judsonbeaumont
BC Achievement Foundation

“My rule is: if you can draw and design it, you can build it.” Judson Beaumont (1959 – 2020) 

Paying tribute to Judson Beaumont’s legacy, talents and entrepreneurial creativity, BC Achievement is honoured to introduce the inaugural Judson Beaumont Emerging Artist designation as part of the annual Applied Art + Design award program. Known for his enthusiasm, kindness and generosity, Judson exemplified the meaning of excellence, and continues to shine as a model of success and inspire other applied artists and designers in British Columbia and beyond.
Intelligent City Opens Automated Urban Housing Factory
Canadian Architect

Intelligent City, the sister company to Vancouver architecture firm LWPAC, has begun building net-zero, mass timber urban housing projects in a newly opened factory on River Road in North Delta, British Columbia.

Intelligent City’s factory combines several technologies to design, manufacture, and deliver buildings as customizable one-stop solutions. An adaptable building platform made from large mass timber assemblies forms the foundation. Its co-founders Cindy Wilson and Oliver Lang, who have worked in architecture for 25 years, have led the company since its foundation in 2008.
International Wood Manifesto Was Launched in Advance of COP26

The wood industry’s COP26 International Partners Advisory Body launched its wood manifesto entitled “Growing our Low Carbon Future: Time for Timber”. Forest Products Association of Canada (FPAC) has been a leading partner in this collaborative global effort to profile the key role timber and wood use in construction can play in our move to a net-zero carbon economy.
BUILDEX Attendees Tour Mass Timber Bayview School In Vancouver
Peter Caufield

Thanks to the COVID-19 pandemic, the fall 2021 BUILDEX events in B.C. and Alberta offered a mixture of online programming and in-person “micro events.”

In addition to the many virtual programs, BUILDEX 2021 had tours of the Bayview Elementary School construction project in Vancouver’s west side Kitsilano neighbourhood.
B.C. Wood Products Featured in New Development in India
Nirmala Thomas

Expanding the use of B.C. wood in structural applications in India, Forestry Innovation Investment (FII India) is collaborating with MAK Projects—a leading infrastructure and housing development company—on a high-profile demonstration project for a hybrid wood-frame display home within a large residential community development.
B.C. Wood, Know-How At The Heart Of Google’s First Mass Timber Office Building
Simon Little

Global technology giant Google is making use of British Columbia timber and expertise as it works to complete its first ever mass-timber office in Sunnyvale, Ca.

Vancouver-based Michael Green Architecture served as the lead designer on the the five-storey, 182,000 square-foot facility, slated for completion next year.

The project relies primarily on composite wood products, sourced from B.C., which principal architect Natalie Telewiak said will cut the carbon intensity of the building by 96 per cent compared to traditional concrete and steel.
Design Students Embrace Imperfection with Tables Made from Salvaged Old-Growth Lumber
Perrin Grauer

In High/Low, an exhibition currently showing at Emily Carr, students in Christian Blyt’s industrial design course, spotlights solutions for turning reclaimed Douglas fir into new home furnishings.

A series of tables and benches created by ECU design students from salvaged old-growth wood are currently on display at the Michael O’Brian Exhibition Commons (MOEC) at Emily Carr University.
Digital Marketing For Exporters
Small Business BC

November 30 | 9:30 AM PST - 11:00 AM PST

In recent months, BC-based businesses have become increasingly reliant on digital marketing to reach customers where they’re most comfortable – online. This great ‘Digital Transformation’ is something all businesses will need to adapt to, especially if they’re looking to expand beyond the borders of British Columbia.

Join for a FREE interactive webinar and learn the basics of digital marketing for exporters. You’ll discover best practices in selecting sales channels, key website tips for attracting buyers outside of BC, as well as the industry jargon and buzzwords you need to know to optimize your digital marketing dollars