Wood First
Reengage Your Customers - November 25, 2021
In-Person or Online Via Zoom | 8:30 AM to 4:00 PM | $129 Per Attendee

When you hear the word COVID, do you think about how your business will need to change? What do you need to do differently to “Re-engage” back with your customers or to generate more sales post-COVID?

Many companies have been forced to make drastic changes to their operations. The way you communicated with customers and prospects or generated sales in the past may not be effective in the new reality.

In this interactive training session, we will give you some tips and tactics on how you can refine and, in some cases, redefine how you will interact with your customers and prospects as well as grow your sales. You will learn how to create a post COVID prospecting sales plan that will contain a mix of activities appropriate for your business and market.

We will focus on the following areas:
  • Dealing with Change
  • Defining Excellent Customer Service
  • Understand and create Rules of Engagement with People
  • Learn how to Effectively Communicate with People
  • Understand the Psychology of Selling
  • Understand Why and How People Make Decisions
Wood First: Company Projects

There is cost-shared funding support available for BC’s value-added wood products industry to help build capacity!

Company Specific Projects use information gained from assessments to help improve competitiveness, address gaps, and strengthen your company’s supply chain. With this help, you will learn to manage your business and market your product more efficiently and effectively: ultimately growing your company.

Projects could include such things as:
  • marketing and sales coaching
  • assistance with developing marketing strategies and business plans
  • company/product branding strategies
  • social media strategies/implementation
  • business diagnostics
  • how to create video content for marketing
  • and more! 

Access to company-specific support is governed by a set of guidelines that strongly promotes skills development within each company. Ask us how we can help your needs/ideas fit our criteria for funding.

Contact Kit Crowe at [email protected] to secure your project cost-share funding.
UBC - Industrial Wood Finishing Certificate Course
A unique Industry Training Program
Part-time online training program with a one-week hands-on practical session
North America’s most comprehensive wood finishing certificate program. 
The certificate program provides participants with a broad understanding of the field of wood finishing. It's designed for individuals who have some general experience in wood finishing and would like to expand their knowledge.  
Once completed, learners will have knowledge and experience to do the following:
  • Understand why the finish is applied to wood and how wood properties affect finishing
  • To be able to identify the best finishing system based on the end-use
  • Trouble-shoot wood finishing problems
  • Design a safe and efficient finishing facility
This course will provide you with the knowledge and tools to start a finishing business or to improve an existing one.
Starts January 10, 2022– April 8, 2022
One week intensive practical – April 4 - 8, 2022
Space is Limited, Register Now!
Tel: 604 822-0082
WMC Management Skill Training Program
 UBC - Online Managements Skill Training Courses
UBC – Centre for Advanced Wood Processing (CAWP) will be offering the following “online” courses;  Quality Management & Control will run from October 25 to December 6, 2021, and Production Planning will run from October 25 to December 20, 2021.

These wood products industry-specific courses are designed for owners, managers, supervisors or management tracked employees. These are not academic courses and the skills learned can be applied immediately to the workplace. Each part-time course is led by a tutor with extensive industry experience. 
For more information on the courses, please click on the following link: Management Skill Training or call Jason Chiu at 604 822-0082.
BC Wood Program Updates
BC Wood’s returns to the European Market
Brian Hawrysh [email protected].

BC Wood will return to the European marketplace with its’ participation in the ZOW tradeshow – February 8-10th, 2022 in Bad Salzuflen, Germany. The ZOW tradeshow, a highly targeted industry-only event of its kind in Europe, attracting 12,000 industry professionals.
Participating in the ZOW tradeshow with BC Wood will allow companies to position their brands at this high-profile event; raise brand awareness, meet new clients, and close business deals. The ZOW tradeshow allows attendees to explore the emerging possibilities in the timber business and brings together exhibitors and potential consumers under one roof.
BC Wood plans to organize a group pavilion at the ZOW tradeshow for industry representatives and other Canadian forest products associations. For more information regarding the ZOW tradeshow, BC Wood's participation, and costs, please contact Brian Hawrysh at 604-882-7100 or directly at [email protected]
The WRLA Building & Hardware Showcase
Kit Crowe | [email protected].

BC Wood will be organizing industry participation at the WRLA Building & Hardware Showcase at the RBC Convention Centre in Winnipeg, on January 19 – 21, 2022.

The WRLA Building & Hardware Showcase is one of the largest gatherings of the lumber and building materials industry in Canada, bringing together the industry's top decision-makers and opinion leaders. The show provides networking opportunities where exhibitors and suppliers can get their products in front of a diverse range of buyers in the industry to develop new markets, generate sales leads, and gain national exposure.

Exhibition space is limited, so for more information regarding participation at the WRLA Building & Hardware Showcase in BC Wood's pavilion, please contact Kit Crowe at [email protected].
Quick Review of Building Connections at the GBM & Upcoming Trade Activities
Dave Farley | [email protected]

A few comments, suggestions, and ideas...

A Quick Review of Building Connections at the GBM for the North American Market

Thank you to all the buyers and suppliers who participated in the online one-to-one meetings! We had a little over 300 meetings over the two days and while the event wasn’t without its hiccups for both buyers and suppliers, everyone seemed genuinely happy with the event. Add in the complexity of different countries with various time zones and languages, makes the organization and delivery of this type of event quite complex. Again, thank you all for your support.
Innovation & Creative Marketing Spotlight

We have seen a lot of innovative and creative marketing activities to connect with buyers over the last 20 months; however, one has stood out as particularly impressive. Dai Ona and his company, Daizen Joinery, offered a factory tour of their facilities as part of the WoodTALKS event at the GBM. As I understand it, Dai had over 110 architects and builders from across North America participate in his factory tour. They pulled out all stops using multi-cameras, staff interviews, humming machinery and a question-and-answer segment to make the 45-minute presentation visually appealing and extremely interesting to the audience. Making it more impressive is this was done live. It was very well executed and kudos to the team at Daizen.

Upcoming North American Trade Events
Yesterday we sent out a survey to gauge the interest and support for upcoming trade activities in Canada and the US over the next 5 months. I know you get inundated with surveys and requests for information on a regular basis, but this information will be very useful in helping to direct our activities as we move back to in-person events. Please spend a few minutes filling it out and send it back to Ken or me.
Industry Videos
Kalesnikoff family legacy

With over 80 years and four generations in the family business, Kalesnikoff has a rich family history.
Industry News
Intelligent City Opens First Robotically Automated Urban Housing Factory
Intelligent City

Intelligent City has begun building urban housing projects in the company’s new factory on River Road in North Delta after developing and commissioning its robotics technology to aid in providing breakthrough turn-key housing for developers, landowners, and housing operators. The opening of their factory was officiated by the Honourable John Horgan, Premier of British Columbia, the Honourable Ravi Kahlon, Minister of Jobs, Economic Recovery and Innovation, and Brian Hawrysh, CEO of BC Wood.
Making moves: Inside PowerWood’s new remanufacturing facility

PowerWood Corp. is focused on finding the finest of British Columbia’s fibre resource, and turning it into specialty building products that will last a century and catch people’s attention worldwide.

The company’s new, larger remanufacturing facility in Agassiz, B.C., has them prepped to double their workforce in a year and more than double their output soon after.
The Construction Record Podcast – Episode 139: Mass Timber with Nate Bergen of Kinsol Timber Systems

This week on the Construction Record Podcast digital media editor Warren Frey speaks with Kinsol Timber Systems project development manager Nate Bergen about his work on iconic mass timber buildings in British Columbia including Brock Commons on the University of British Columbia campus and the Richmond Oval along with his recent work in San Jose, CA. building a mass timber building for Google.
Tyler Orton

Robots are not taking to B.C. construction sites to build the next generation of homes. At least not yet.

Intelligent City’s first factory, based in North Delta, officially opened its doors October 14, paving the way for what Lang describes as a more sustainable, efficient and less costly way of pursuing home construction.
BC Achievement Foundation

BC Achievement is privileged to announce the establishment of The Judson Beaumont Emerging Artist designation. Named in honour of the late BC-based furniture designer, the award celebrates Judson’s legacy, talents and entrepreneurial creativity.

Known for his enthusiasm, kindness and generosity, Judson had an insatiable drive for excellence which fuelled his ability to commit 110 percent to every task he undertook. The recognition aims to support, mentor, and highlight emerging talent within BC’s thriving cultural community of artists and designers.
Industry Special: New school thinking: the school of the future is flexible, adaptable and focused on health and wellness

The school of the future is more flexible, versatile and adaptable to the wider community it serves. It supports hybrid learning models, equipping students to seamlessly access online and bricks-and-mortar resources. It reduces its carbon footprint using renewable materials, promotes health and well-being, inspires new ways of learning and teaches students environmental values and citizenship.

Twelve finalists were announced Wednesday for the annual BC Export Awards, the province's most prestigious business honours reflecting the successes and innovative approaches by B.C. companies serving international markets.

Finalists in the Manufactured Products category are Cellula Robotics of Burnaby, Primacoustic of Port Coquitlam, and San Group of Langley.
Dan Howarth

A hybrid mass-timber office building slated for Vancouver will become architecture firm Kohn Pedersen Fox's first timber project, and one of the tallest of its type in North America.

The Burrard Exchange will be developed as part of the Bentall Centre, a 1.5 million-square-foot (140,000-square-metre) business campus in Downtown Vancouver owned by Hudson Pacific Properties.
New Bentall tower to be focal point of timber in Vancouver's concrete jungle
Derrick Penner

Owners of Vancouver’s Bentall Centre office buildings are proposing to add a 16-storey hybrid mass-timber office tower to their signature complex in downtown Vancouver in the middle of a boom for engineered-wood construction.
Market Research For Exporters
Monday, November 1, 2021 | 9:30 am - 11:00 am | Webinar

Ask any experienced entrepreneur and they’ll tell you - there’s no room for assumptions when you’re running a business.
Market Research removes the guesswork from your business decisions, enabling you to make smart, data-based decisions.

This 90-minute session explores market research best practices and how to approach the creation of a market ranking system that empowers your business to select markets based on how well they align with your product and sector. Join us for this fast-paced, FREE interactive webinar and learn how market research acts as a powerful ally in your exporting efforts.