SAVE THE DATES: January 25 to 29,2021 
For a GBM Like No Other

Details coming soon on how you can participate in our custom “live” virtual event to meet and interact with pre-qualified International Buyers from around the World; entertain and educate Architects, Designers & Specifiers; and catch-up by networking with your industry peers! Exciting new features and opportunities to make sure your time is productive and well spent.

Wood First
Click the video above to watch on YouTube
Winning at Virtual Sales – Practical New Techniques to Engage Your Customer
Date: October 14 & 19
Time: 10:00 am to 11:15 am
Where: Zoom

These two upcoming seminars for BC's wood product manufacturers will inform participants on how to adapt to virtual selling and and help craft a professional set-up.

Please watch this video to learn more.
Psychology & Research - Adapting to Virtual Selling:
Building rapport, identifying needs, and presenting professionally

Session 1 will dive into how you need to shift your sales strategy to win over prospects (using research-based insights available during these early days of virtual selling)

Selling on the Small Screen/ Crafting a Professional Set-up:
Designing slides, building surprise, and staying engaged

Session 2 will offer valuable strategies on how to present and perform on your web camera for the biggest impact and best experience D2D (device-to-device).
List Your Company In The Specifiers Guide To Get Exposure To Hundreds Of Architects!
Ken Hori |
Reach hundreds of architects, designers, and contractors throughout BC, Alberta, and Western United States by featuring your company in the Wood Products Specifiers Guide!

Last year, the online version of the guide was viewed over 350 times with the average viewer spending almost 7 minutes reading it, whereas the average webpage is viewed for less than 10 seconds. As well, 300 USBs containing the guide were distributed to Specifiers throughout the province. 

This year, the Wood Product Specifiers Guide will be shared with all attendees including architects and other specifiers of our many WoodTALKS Seminars - which include the BC Wood Events Calendar live webinars and the lunch & learn live webinars. BC Wood will also send out event and product information packages to Architectural firms, which will include attractive USB versions of this guide.
WMC Management Skill Training Courses

UBC – Centre for Advanced Wood Processing (CAWP) will be offering two “online” courses; New Product Development, and Supply Chain Management Both these courses will run for 6 weeks starting October 26th, 2020 to December 7, 2020. These wood products industry specific courses are designed for owners, managers, supervisors or management tracked employees. These are not academic courses and the skills learned can be applied immediately to the work place. Each part time course is led by a tutor with extensive industry experience. 
For more information on the courses, please click on the following link: Management Skill Training or call Jason Chiu at 604 822-0082.
UBC - Industrial Wood Finishing Certificate Course
A Unique Industry Training Program

Part-time online training program with a one-week hands-on practical session -
North America’s most comprehensive wood finishing certificate program.

This program provides participants with a broad understanding of the field of wood finishing. It's designed for individuals who have some general experience in wood finishing and would like to expand their knowledge.

Once completed, participants will have the knowledge and experience to do the following:
  • Understand why finish is applied to wood and how wood properties affect finishing
  • Identify the best finishing system based on the end use
  • Trouble-shoot wood finishing problems
  • Design a safe and efficient finishing facility

This course will provide you with the knowledge and tools to start a finishing business or to improve an existing one.
Starts January 4, 2021– April 9, 2021
One week intensive practical – April 5-9, 2021
UBC Wood Products Processing Virtual Co-op Night Presenters

UBC Wood Products Processing is pleased to announce the presenters for the first UBC Wood Products Processing Virtual Co-op Presentation Night.

  1. Andrew Chu – Interfor
  2. Melissa Vincent – Precisionwerkz
  3. Kevin Yuan – West Fraser
  4. Dongyin Li – Loewen Windows
  5. Lara Damen – Western Forest Products


  1. Aaron McArthur – Westeck Windows & Doors
  2. Andy Zheng - Interfor
  3. Mike Lam – West Fraser
  4. Tian Yang – Tolko

When: Thursday, September 24th, 2020, 6:00 pm – 8:00 pm
Where: Anywhere! Those who RSVP will receive a link to the event closer to the event date.
RSVP: Please RSVP by September 22nd, 11:55pm.
BC Wood Program Updates
Doing Business In Mexico Workshops: October 13 - 15, 2020
Ken Hori |
Come join us on zoom for this interactive noon hour workshop series with our experts on Mexico’s wood products industry.

Tuesday, October 13th, 12:00PM-1:00PM PST

Thursday, October 15th, 12:00PM-1:00PM PST

Wednesday, October 14th, 12:00PM-1:00PM PST

BC Wood Members: $49 for either part 1 or part 2 / $79 for both part 1 and part 2
Non-members: $69 for either part 1 or part 2 / $99 for both part 1 and part 2
Additional feature targeting first time exporters: $45 (for BC Wood & non-members)
BC Wood Export Readiness Training Program 2020-21
Brian Hawrysh |
BC Wood is pleased to announce the commencement of the 2020-21 new Export Readiness Training Program (ERTP). The primary objective of this program is to assist BC value-added wood products companies to profitably increase export sales and diversify markets. Targeted markets include the Western United States, Japan and Korea, through newly developed export readiness training.
NAWLA Goes Virtual for 2020
October 27 to 29
Dave Farley |
Join BC Wood and members at the 2020 NAWLA Exchange – a Virtual Trade Event. Cost-share is available to participate in this Virtual Experience and connect with customers that need your products and services. You can also engage in educational programming and fun networking sessions during the three day program.

For more information and to receive the full information package, call Dave at 604-728-8786 or email for more details.
BC Wood at the 2021 BAU Fair
Munich, German - January 11-16, 2021
Brian Hawrysh |
With the travel restrictions mandated as part of the recent COVID-19 clamp downs, BC Wood has developed innovative ways to promote its’ members value-added products in offshore markets. In keeping with these new realities, BC Wood has found a safe, effective way for its’ members to participate in the in-person BAU fair in Munich, January 2021.

BAU is the largest and best-known building products show in the European market and the organizers are saying that exhibition space is already over 85% sold out. Held every two years, the BAU typically attracts over 270,000 attendees with some 55,000 of these attendees come from neighboring Western European countries. A unique feature of the BAU show is that it consolidates companies featuring wood products and wood building systems in one of its sixteen halls. So, while the show is very large, all the potential customers for wood-based products and building systems are clustered into one display hall.
“With Corona” Trade Shows in Japan
Jim Ivanoff |
As COVID-19 shutdown large gatherings in Japan last winter, we wondered how and when BC Wood would be able to once again offer industry the opportunity to take part in Asian trade shows. Fortunately, trade shows were restarted in July as Japan has waged a successful battle to keep the virus in check. BC Wood has booked space at the November Japan Home and Building Show, so I visited two trade shows over the past week to see what a large-scale “with Corona” event would look like. Surprisingly, except for everyone wearing masks, temperature checks upon entry, and hand sanitizer everywhere, they looked the same as before.
Bond and Build Exchange Events
Dave Farley |
As we move into the fall and we have settled into the new and creative ways to conduct business, I thought it would be good time to discuss some upcoming market development activities.  

In late October, BC Wood will partner with Bond Events to organize and deliver the Bond Custom Home Forum. For those unfamiliar with Bond, these guys organize superb events where buyers and suppliers meet one-on-one for pre-set 30-minute meetings. At Bond Custom, BC manufacturers will have up to 12 meetings with top builders and architects from select regions across the United States.
For more than 30 years, Sansin ( has been focused on creating the best performing, most beautiful water-borne wood finishes in the world for customers who demand the absolute best in performance and beauty for residential and commercial buildings.

Their innovative research and development programs have made them the leader in developing environmentally-friendly interior and exterior wood products finishes and technologies, that deliver outstanding color, durability and performance, without the toxicity found in conventional stains.
Sansin launched with its Classic exterior product in the late 1980s, long before going green was mainstream, and it has since become their flagship finish for the log and timber industry. It is designed to be an eco-friendly, water-borne finish that penetrates deeply into larger and wetter pieces of wood, yet still allows the wood to breathe and release moisture slowly.

That principle of combining high-performance and beauty in a low-VOC, breathable wood finish has become their trademark for all of their products and why Sansin is a beloved wood finish in British Columbia, specified by architects, featured on high profile mass timber buildings, favored by log and timber professionals and carried by premium independent retailers.
Their long-standing mission and vision are tied to their love of wood and protecting it naturally. Their passion for wood is further demonstrated by their support of the industry in British Columbia. This is shown through their consistent support for associations, like BC Wood, engagement with the architectural community and pride in being “Made in Canada.”

Sansin products are sold through a network of independent dealers in North America and Europe. Sansin retailers can be found at and their architectural/factory finish Precision Coat line is at Follow and like them on Facebook, Twitter, and Instagram.

Photo credits:
UBC Stairs - Photo Credit Michael Elkan Photography
Rocky Pines - Photo Credit Peter Powles Photography
Marketing and Sales Tips
Leadership in the New Normal Series – Telling the Story of Your Brand.
Ben Baker |
FORGET your mission, vision, and value statements and develop a brand story instead!
The problem with traditional mission, vision, and value statements is that they are easily forgotten, never incorporated into the authentic culture of the company, and not lived by everyone.
Don’t get me wrong. Each of these was crafted with the best intentions, however, if they are not living, breathing documents, easily incorporated into the psyche of all employees, recalled and retold easily, then they are not worth the price of the frame you put them in.
What if, instead, you developed a brand story? Stories have been with humankind since our time in caves and have helped us keep oral traditions alive for tens of thousands of years. They are short, engaging, easy to remember, and easy to retell. They may not be told in the same way by every person, but the nuances are always there, as are the key lessons and values.
A brand story tells of the genesis of the company. Where did you come from and where you are today. It shows the highlights of the challenges and successes that brought you to today and the lessons learned from each of them. It tells what you do, why you do it, who you do it for, the value you bring to them, and why they care about it. However, the most crucial part of the brand story is that it tells where you are going and how each employee’s actions matter to the overall success of the company.
A brand story engages everyone. It solidifies the purpose and the culture and makes everyone feel that their contributions matter.
A great brand story inspires people to greatness. It fosters creativity, drive, and innovation. It provides a framework to align the company with the right vendors, customers, and community partners.
What is your brand story, and can everyone in your company not only retell it in the first person but believe in it?
Industry News
Japan Post Commemorates Canadian Reconstruction Projects and Friendship
Jim Ivanoff |
Japan Post has released a stamp series to commemorate Canada’s support in the aftermath of the 2011 Great Eastern Japan Earthquake. This collection focuses on the special friendship that has been established with the heavily damaged city of Natori where the first two Canadian reconstruction projects were built: the Donguri-Anne Library and the Yuriage Market. To show its appreciation for Canada’s aid, Natori City has held many special events and also became the host town for Canadian athletes who will be competing in the Tokyo Olympics next year. In addition to support from multiple levels of government and numerous industry associations, many BC Wood members also contributed time and materials to these projects and it is wonderful to see the tremendous goodwill that these efforts have created for Canada in Japan.
Mass timber office expansion for heritage building next to Terry Fox Plaza
Kenneth Chan, DailyHive

VANCOUVER A two-storey warehouse building near BC Place Stadium could be revitalized with a modest mass timber vertical expansion.

Reliance Properties has submitted a development application to turn 837 Beatty Street — a 1911-built structure just across from Terry Fox Plaza — into a mix of retail and office uses.
Gorman Brothers Promotional Video 2020

Gorman Bros. Lumber Ltd. is a sawmill located in the beautiful Okanagan Valley of British Columbia. Since their inception in 1951, they have prided themselves on producing the finest boards, while valuing the family roots that connects them and their employees. As they look to the future, they continue to honour the same principles they began with: family, community and environment.

Click the video above to watch their recently released promotional video.
Grow Your Global Presence With E-Commerce
Global Affairs Canada

Canada's Trade Commissioner Service (TCS) can help companies who are looking to start doing business online with customers abroad, or who are already selling internationally. You can now access a helpful new online resource to grow your global presence with e‑commerce.

You will learn how to:
  • Develop your digital engagement strategy
  • Build your global digital support team
  • Protect your business in a global digital environment
Government Funding for International Growth
Export Navigator, Small Business BC

When: Oct. 23, 2020
Time: 10:30am - 12:00pm
Price: Free

If you are looking to expand your sales outside of Canada, there are government programs available to help. This seminar will explore programs that split the cost of attending virtual trade events, establish new research and development collaborations with foreign partners, and conduct market research to find new international customers for your products or services.
Big-Time - B.C. Added Value—With Mass Timber
Paul MacDonald, Forestnet

Forest company Kalesnikoff Lumber has a great deal of history, with the fourth generation of the Kalesnikoff family now running the company and mill operation, in British Columbia’s West Kootenay region.

The latest chapter in the company’s 81-year history is now being written, and it’s a very exciting one: the company has invested some $35 million in a Mass Timber production facility that began turning out product earlier this year, creating 50 new technology-centered, local jobs.
Fort St. John RCMP Detachment a Showcase in Energy Efficiency
Grant Cameron, Construct Canada

Site prep work has been completed and utilities installed for a new, $51.4-million RCMP detachment in Fort St. John, B.C., that is being built of locally-sourced mass timber and will have many green features.

The hope is that the building will be a showcase of how energy efficient building practices can be used in northern B.C. It will be the first municipal building in the city built to a net zero energy efficiency standard.