Bryson Broadcasting International Newsletter
Raising Radio and TV Revenues Worldwide!

15 May 2018

 

Greetings from BBI!

Today's competitive broadcasting environment means that we all must be better, we all must work smarter. Bryson Broadcasting International (BBI) is committed to helping broadcast organizations worldwide to raise their level of expertise in sales and management.

Our newsletters give you information about sales and marketing that you may use to increase your revenue. We hope that you may find them to be of great benefit to your sales success. Happy selling!
In This Issue
Words That Weaken Your Message
The Client's Corner
Words To Live By...
We Want To Help Your Staff Increase Revenue.
Words That Weaken Your Message                                  

Those pesky little words that we use to fill silence as we decide what to say next. These words and sounds keep us from sounding confident. They weaken our messages. My speech teacher called them "word whiskers".

 

I hear them often when I work with sales people. Which sound familiar to you?

 

"We're JUST going to "THROW IN" these 10 FREE spots per week."

 

Notice how the use of "just" and "throw in" diminishes the importance of what we are giving to our clients? "Throw in" implies little thought and less value.

 

Another set of word whiskers I hear is "This page is KIND OF a...." It is or it isn't.  "Kind of" weakens our message.

 

I have also heard "LIKE". This seems to be the new catch phrase for young people. "It's, like, the best way to communicate, like, you know, a good way to say it."

 

            Like, like, like. I DON'T like like!

 

"But, yeah", "Uh",  "So","Sort of". Sound familiar?

 

There is nothing wrong with a few seconds of silence.

 

One of the best ways to know if you use these word whiskers is to record yourself before you present to your clients. Listen to how you say what you say. Tiny words can sabotage our message and drive our clients to distraction.  Think about how carefully our on-air compatriots choose their words.  We should take a lesson from them. 

 

In addition to what we say, it is very much how we say it. Say it with gusto!


 

The Client's Corner

Nielsen has released new listening figures that continue to be favorable for radio.  97% (80.5 million) of Generation X tunes in to AM/FM radio during an average month. Gen X is followed by 95% of Millennials (71.6 million) and 98% of the Baby Boomers (41.2 million). 

 

Radio still reaches 93% of adult Americans 18+ each week. This amounts to 228.5 million consumers, more than those watching television (216.5 million), using an app or accessing the web on a smartphone (203.8 million) or watching video on a smartphone (127.6 million).

 

Source: Nielsen 

 Words to Live By......
  
  

"Speak clearly, if you speak at all; carve every word before you let it fall."


                                                    Oliver Wendell Holmes

                                        
We want to help your staff increase revenue! We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise.  We customize our programs to meet your needs.  As needed, we make use of interpreters and produce sales materials in your language. If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com, or call us at 918.747.8774. 
 
For more information about BBI, click here.
┬ęCopyright 2018 Bryson Broadcasting International
A little about me.....
Pat a8704 ch
 
Pat Bryson has worked in the radio industry for over 25 years. During that time, she was one of the highest billing sales people in the radio industry in her market. She was promoted to General Sales Manager, managing and training both experienced and inexperienced sales people . Her career advanced to General Manager, where Pat  created a culture of over achievement for her stations.
  
Through Bryson Broadcasting International, Pat now helps her clients to create that same culture of over achievement in their stations.
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