Bryson Broadcasting International Newsletter
Raising Radio and TV Revenues Worldwide!

15 February, 2019

 

Greetings from BBI!

Today's competitive broadcasting environment means that we all must be better, we all must work smarter. Bryson Broadcasting International (BBI) is committed to helping broadcast organizations worldwide to raise their level of expertise in sales and management.

Our newsletters give you information about sales and marketing that you may use to increase your revenue. We hope that you may find them to be of great benefit to your sales success. Happy selling!
In This Issue
Words of Wisdom From An Expert
The Client's Corner
Words To Live By...
We Want To Help Your Staff Increase Revenue.
Words of Wisdom From An Expert      
For several decades, I've had the privilege to work with a gentleman named Les Boyle. I first knew him when he was marketing manager for Getty Oil. Later, he opened ROI Media, a buying service for radio and TV. His negotiating techniques struck fear into the hearts of media reps everywhere. Eight to five he was a real bear: after work hours he turned into the nicest guy ever.   
 
A few months ago, I received an email from Les with words of wisdom directed towards today's sales people. He agreed that I could share them with you:   
 
"Way back in the days of network radio, there was a very popular variety show emceed by "Fred Allen". Among the many skits was a recurring bit on the "door-to-door salesman". The salesman would knock on each door and then mutter "Nobody home, I hope, I hope, I hope!"
 
It was a funny bit to listen to, and a very thought-provoking statement on all of us, because we do not like rejection of any sort and generally take the easy way around it by not trying. By not facing rejection, and doing your best to overcome it, absolutely nothing happens! Nothing!
 
We cannot live on "nothing"!
 
We must overcome the instinct to avoid rejection and charge right on.  Those who do, win the battles, face the challenges, overcome the urge to hide, and become top performers.
 
With all of today's electronic gadgetry, an awful lot of people are hiding behind emails, etc to try to do business.
Face-to-face and direct contact is being replaced by the Internet.
 
This is kind of like the "nobody's home" approach.
 
It may work for some people with a tight inventory, a "seller's market", but that is not usually the case today.
 
             The Internet is a tool, not the answer to strong  
                                   salesmanship!
 
            Business will not grow without personal                                    interrelationships."
 
Les, I couldn't have said it better myself. Thanks for letting me share your words of wisdom.   

 The Client's Corner 
  

 Edison Research has reported that consumers are more likely to listen to audio in their vehicles than in any other location. More than half of Americans 13+ listen to radio in their cars in any given day. This often puts radio in a prime position as the last marketing a consumer is exposed to before he or she makes a purchase. Sounds like a good reason to place dollars on our stations!     
 
   

 Words to Live By......
  

  "Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time."
                                        Thomas A. Edison Edison

                                                                      

We want to help your staff increase revenue! We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise.  We customize our programs to meet your needs.  As needed, we make use of interpreters and produce sales materials in your language. If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com, or call us at 918.747.8774. Pat will be attending Radiodays Europe in Lausanne, Switzerland 31 March through 2 April. If you'd like to schedule a meeting with her, contact us.
 
For more information about BBI, click here.
┬ęCopyright 2019 Bryson Broadcasting International
A little about me.....
Pat a8704 ch
 
Pat Bryson has worked in the radio industry for over 30 years. During that time, she was one of the highest billing sales people in the radio industry in her market. She was promoted to General Sales Manager, managing and training both experienced and inexperienced sales people . Her career advanced to General Manager, where Pat  created a culture of over achievement for her stations.
  
Through Bryson Broadcasting International, Pat now helps her clients to create that same culture of over achievement in their stations.
 
Pat is one of Radio Ink's Most Influential Women in Radio for 2018. 
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