Work Your Network!
One of the biggest compliments a business owner can receive is when someone in a similar business comes to them for advice.
A fellow bookkeeper approached me a few weeks ago looking for tips on how to grow her own bookkeeping business. She had read The Boston Globe article that featured companies that had grown during the pandemic and saw that the writers included me. Curious to learn how I got great press, she reached out to ask me, "How did you do it? How did you get your business to grow to the point where you're getting press about it?"
The answer was simple: Networking my tush off.
For as long as I can remember, I've made a point of connecting with people in person (when we could). Still, I also belong to dozens of online networking groups on Facebook and regularly check-in on LinkedIn to engage with connections and make new ones. I make a habit each day to spend time posting, sharing, and commenting so that people see my name, and over time, learn who I am and what I do.
As a result, 99% of my business comes from referrals in my established networks, and those new clients end up referring Beth Blaney & Associates as well.
I'm an extrovert, so networking comes easily to me! I know not all of you fall into that camp, so I want to invite you to think about networking differently: networking is like making small, incremental deposits in the bank. Over time, all those deposits lead to a big ole' chunk of change that you can draw on when the time is right.
Next month, we’ll dive into my hot tips for how to make those deposits! Stay tuned!
Let me know how you like to connect with other business owners. And I'd love if you'd follow me on Facebook, Instagram, LinkedIn, or Twitter (or all of them!) for more insights and ideas!