Stakeholders today expect companies to be willing to take a stand on societal issues. At the same time, the global economy is increasingly impacted by intangible factors that shape and define corporate reputations, making it imperative to understand these emerging trends and how communicators can adapt. According to reputation expert Nicky McHugh, CEO activism is one of the top macro-trends that communicators need to be aware of...
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Every period of turmoil is frightening. It challenges the status quo and threatens our comfort zone. Turbulent times, uncertain times and crises all call for focus and steadiness. Perhaps the clichéd navigation metaphor can never be too relevant: To ride out the storm, one must hold the course. Statistics from the Institute of Crisis...more
It has become more important than ever to address the current lack of regulation in the public relations industry, and explore the best options in promoting ethical conduct across the profession.
For several years, the Public Relations Institute of Southern Africa (PRISA) has been consulting with industry and government stakeholders on legislated self-regulation for the communication management profession. Now, the role...more
Don’t miss an opportunity to save! The early-bird rate for the 2018 IABC World Conference in Montréal is only available through 1 March 2018. Register now to save more than US$200 off the full conference price! Nearly 30 countries were represented at the 2017 conference. There is no better annual gathering for gaining a truly global perspective on business communication. Start making your plans to join us 3–6 June 2018 at the Palais des congrès de Montréal. This year's...
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We are pleased to announce Seth Godin as the opening keynote of the 2018 IABC World Conference in Montréal. Seth is the author of 18 books that have been bestsellers around the world and translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow and have watched his...
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