Articles | Suppliers | Jobs | MyQuirks |Events November 23, 2015
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Your ad not here: Should marketers be worried about ad-blocking?
By Elizabeth Kalmbach and Jon Christens

Consumer concern does not necessarily lead to action 
As online advertising increases its complexity and advanced capabilities by the day, so do concerns about measurability and accountability. While many concerns over ad viewability, cross-platform measurement and non-human traffic issues may have faded for brands working with agencies utilizing progressive approaches, there's still another issue looming on the horizon.
       Read on... 

 
Create brand evangelists by leveraging the customer life cycle 
By Isham Colosetti

Most companies understand that they need to attract customers to products and services with relevant information, desirable offerings, brand visuals and content that speaks to what the audience values and what motivates them to purchase or participate. Too often, however, those one-off customer transactions with your brand are considered "won and done," with little-to-no thought about the ultimate goal of creating an enduring relationship with your customer built on trust, opportunity and recognition.  
      Read on...

 
Campaigning vs. conversing: Is your digital marketing missing the mark?
By Kevin Layton
  
Brands want to hit the bullseye with their marketing but often we see them just hitting the wall instead. Today's digital landscape changes frequently and has so many options for digital marketing that many brands feel overwhelmed and end up campaigning instead of conversing.
     Read on...

 
From our blogs    

New study predicts slight dip in spend this holiday season

Pairing nostalgia and instant gratification this holiday season

Jamie Oliver takes on sugar

Online training is the key to employee retention

 Fear factory: Are you letting fear drive your leadership?

 
Research War Stories: "It's part cat and part skunk"
 
Sometimes respondents have their own agendas. Freelance moderator Paul Schneller reports conducting a one-on-one interview with a woman on ads about nutrition. When he asked, "What did you think of the ad with the children?" his chatty live-wire replied without a beat ...
           Read on...

 
Queue Bits
Marketing research and insights news and information. This issue's keywords: social media; Internet advertising; video streaming; customer service; retail technology
 
More Americans are turning to social media sites like Facebook and Twitter as a source of news ...

Internet advertising spend is poised to overtake television ad spend as the No. 1 advertising category worldwide as early as 2017 ...

Hispanics are more likely to make streaming an integral part of their video viewing lifestyle ... 

Consumers rated live chat highest among customer service touchpoints ...

A new study by Warrendale, Pa., product testing solution First Insight shows many consumers are not familiar with retail technology ... 
These reports were compiled from recent issues of the Daily News Queue, a free e-newsletter digest of marketing research and insights news and information delivered each business morning. Not already in the Queue? Sign up here! 
Latest market research
job postings
Senior manager, insights partner
Walmart Fort Smith, Ark.

Research Associate
Ipsos Washington D.C.

Product development associate
GfK Boston

Nickelodeon senior analyst consumer insights
Viacom Inc. New York City

Survey programmer
Research Results, Inc. Worcester, Mass.

Featured event 
February 23-24
Marriott Brooklyn Bridge, Brooklyn, N.Y.
Upcoming research
events

LANGUAGE TECHNOLOGY: ACCELERATE 

November 23-24 Brussels, Belgium

 

NET FINANCE INTERACTIVE

December 1-3 Rancho Bernardo Inn, San Diego  

 

DATA ANALYTICS CONFERENCE 

December 2 London   

 

MARKET RESEARCH AND CONSUMER INSIGHTS EXCHANGE 

December 6-8 Coronado, Calif.  

 

CUSTOMER INSIGHTS SEMINAR 

December 9-10 The Conference Board Conference Center, New York

 

MRA GREAT LAKES CHAPTER WINTER CONFERENCE 

January 20-22 Ft. Myers Beach, Fla.   

 

CHIEF MARKETING TECHNOLOGIST EXCHANGE 

Janurary 24-26 California

 

KIDS AND YOUTH RESEARCH CONFERENCE  

January 28 London

 

2016 PHARMA MARKET RESEARCH CONFERENCE (U.S.) 

February 3-4 Hilton Parsippany Hotel, Parsippany, N.J.

 

2016 ANALYTICS WITH PURPOSE  

February 7-9 Scottsdale, Ariz.

 

TESTING SHOWCASE NORTH 

February 11 Manchester, U.K.  

 

QUALITATIVE360 EUROPE 2016 

February 16-17, Berlin

 

2016 PHARMA CI EUROPE CONFERENCE AND EXHIBITION
February 18-19 Paris

THE QUIRK'S EVENT 2016
February 23-24 Brooklyn, N.Y.

 

CONSUMER HEALTH AND WELLBEING CONFERENCE 

February 25 London  

 

2016 WINTER MARKETING ACADEMIC CONFERENCE 

February 26-28 Las Vegas

 

MRS ANNUAL CONFERENCE 

March 15-16 London   

 

12TH ANNUAL CUSTOMER EXPERIENCE CONFERENCE

March 24-25 New York  

 

 
Coming in December...

Conducting qualitative research at trade shows and conferences

Using evoked sets conjoint to model consumer choices

How to use the by-products of qualitative recruiting

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