WriteAway Visibility Tip of the Month: October 2022

October's Tip

Use Social Media to Spread the Word about WriteAway

With enhanced visibility, more students can access writing support when and where they need it.

Social Media can be used to

share service opening and closing dates
remind students to submit their work in advance of midterm deadlines
let students know that WriteAway will provide support on 3 drafts of the same assignment
bring awareness of this FREE writing support service

Worried About the Time Commitment?

Creating content for social media can sometimes feel like a daunting task, especially with the need to stay current and fresh, while also being consistent.

Fortunately, the WriteAway Admin Centre has put together a selection of social media content for coordinators to use throughout the semester, as well as an info sheet to share with your institution’s communications team.

Instagram frame template image by Freepik

With images formatted for Facebook, Instagram, and Twitter, coordinators are able to spread the word about WriteAway across multiple social media platforms.

Social media content with seasonal themes, used along with the evergreen options, can increase visibility, enhance audience engagement, and promote student interaction with WriteAway.

Try It Out, See What Works

Social media messaging moves quickly and it's a challenge to get students' attention with so much other content to compete with. Try posting at different times of the day, on different social media sites. And don't be afraid to re-post to catch folks who haven't seen your earlier messages!

Resources and Support

Take a moment to check out the print and digital marketing materials available for participating institutions to use to promote WriteAway to students.

For questions and implementation support, contact the Admin Centre!

WriteAway is a service of the BC Electronic Library Network

Visit the WriteAway Website