2017 was quite a year for XR. After 2016's exuberance, we started to see a bit of a market correction. But we also learned a lot. What were the lessons and how can we apply them to 2018? READ MORE
Building AR apps around high frequency activities — such as communications — can drive active use and stickiness. This is a principle behind Tel Aviv-based Snaappy, which infuses animated AR characters to social messaging. READ MORE
We continue to hear proof of AR’s bottom-line impact through operational efficiencies like cost and error reduction. The latest figure comes from Upskill, which reports a 30 percent reduction in project time for clients like GE and Boeing. READ MORE
67 percent of VR app installs are mobile, 90 percent of top-performing apps are games, and VR consumption pattens vary widely across geographies and experience levels. What do these data points tell us about VR app optimization? READ MORE
As VR pushes toward greater adoption, questions emerge about optimal features and price points. Somewhere along that spectrum is standalone VR, such as the $199 Oculus Go. What are its pros and cons, and can it boost consumer VR adoption when it launches? READ MORE
With emerging tech, history has taught that it's all about finding openings for business opportunity and gaps in the value chain. And that process is all about having a knowledge position. Against that backdrop, we offer  ARtillry Insights. READ MORE
VIDEO
ZED MINI AR DEMO
XR REVENUE PROJECTIONS
REALITY CLASH AR TRAILER
HOW DO WE CALCULATE FIGURES?