Of the $800 million in XR funding in Q2 2017, underlying technology received more than any other category. We're talking inputs, optics, haptics and other "building blocks" that will prime the technology's true potential. But what's next? READ MORE
Game engines like Unity have lowered barriers for 3D graphics. Google Blocks takes that even further. And in the past week, two events present new opportunity around 3D graphics. It's not just about creation tools, but shared libraries, easy access and network effect. READ MORE
Mapping data will sit in the background as AR’s unsung hero. We're talking geo-tagged data that AR apps can pull from the cloud to localize themselves, rather than exhaust local compute muscle to map already-chartered territory. READ MORE
Advertising in VR is still a question mark. There are lots of reasons to believe that immersion can boost ad performance. But is that vision materializing? YuMe ventured to find out in a new study. READ MORE
In VR's early stages, usage analytics are gold. For game and app developers specifically, perpetual attention to usage data is critical to optimize the experience. And what's the data saying? READ MORE
AR has potential to streamline business operations. But the opportunity hinges on professional development and education. In that spirit, Shel Israel’s Transformation Group has launched a series of live online classes, the next of which is 11/28. And we have discount codes. READ MORE
VIDEO
HANDS ON W/ AR LIGHTSABERS
AR: THE LOCAL COMMERCE ENGINE
GETTING FIT WITH VR TENNIS
UNPACKING CONSUMER VR DATA